Sales & Marketing Blogs

Since sales is the key in generating revenue, all organizations put their effort into having more sales. There are different marketing strategies they adopt to achieve good sales, sales promotion is one of them. Sales promotion involves different promotional activities … Read More

Sales and marketing alignment has become the talk of the town these days. It is a crucial factor for any business as both the teams are completely accountable for the revenue generation of an organization directly or indirectly. Let’s see … Read More

These days, many marketers started including account-based marketing into their marketing strategies. As per a Siriusdecision report, in 2016, more than 70% of B2B companies possess staff who are dedicated to the account-based marketing program. Whereas, in 2015, only 20% … Read More

Playbooks are a vital part of any team effort, and sales are no different. A sales playbook can help you build processes that convert into organized winning habits. When you integrate sales playbooks into your business plan, you can expect … Read More

Sales forecasting refers to the weekly/monthly/yearly process of projecting revenue by a company. Every company uses some sort of forecasting method to projects its revenue. One of the prime reasons why forecasting is important is to have a set goal … Read More

Coronavirus /COVID-19 took the world by a storm a few months back this year. The impact it has had on businesses is overwhelming, to say the least. With rampant layoffs happening across the globe and the steep decline in business … Read More

The countdown begins each day of every week of every month for every sales professional across the globe. The two words you normally hear them say are deals and time. But we can save time and maximize our deals by investing in … Read More

Imagine you have tons of website visitors, subscribers to your email newsletter, an incredible number of “resource” downloads; but you have way fewer customers. Well there can be a huge number of factors affecting your conversions but in B2B, one … Read More

In the sales and marketing domain, there are lots of advice and tips many experts have provided. Though those are useful for all sales and marketing people, the book “SPIN‌ Selling” stands out in the crowd for its unique features. … Read More