Sales & Marketing Blogs

Data holds the value of gold when it comes to sales and marketing. We live in an age where businesses have become consumer-centric due to which data assumes more importance. If you are someone who is closely associated with sales … Read More

As a sales or marketing person, you would have come across this question “sell me this pen” at least once during your interviews. While the question may look pretty straightforward, to clear the air, it is not. In fact, it … Read More

Despite having a knack for closing the deals, having an effective marketing strategy and possessing a well-crafted website, you are not able to maximize your profit? The aforementioned elements are required for an organization but not enough to maximize your … Read More

Are you wondering why there is no improvement in your sales? The answer lies within your sales pipeline. If your sales pipeline management process is efficient, there should be some changes in your sales every day. According to Vantage Point … Read More

Lead nurturing is one of the toughest things to do in the buying process. There are various reasons and statistics to back the statement. Here are some figures to baffle your mind: 80% of the possible sales opportunities are lost … Read More

In the realm of B2B sales, observing buyers’ behaviors and being aware of the current trends are the key talents to grow the business. As we are at the beginning of the year, we need to be aware of the … Read More

Most B2B sales professionals believe that a lead is one of the most important aspects of business development. Almost every sales approach starts after a lead is identified. In an ideal world, a lead will move efficiently through your sales … Read More

Ups and downs are part of life. No matter if it is a life of a salespeople or other professionals, sometimes motivational quotes are required to boost the day to day life. Once in a while, you fall sick and … Read More

Every sales or marketing professional is more or less acquainted with the term buyer persona. The term ideal customer profile is generally the lesser-known one. Although they seem quite similar, there’s a fine line of difference between the two. In … Read More