Wisconsin is home to one of the most advanced and diverse healthcare landscapes in the Midwest. According to Ampliz Healthcare Intelligence, there are 202 hospitals in Wisconsin in 2025, ranging from large academic medical centers to mid-sized community hospitals and specialty care institutions.
Understanding the top hospitals in Wisconsin by net patient revenue can help healthcare marketers, medical device manufacturers, staffing agencies, and pharma companies identify high-value opportunities for outreach. High net patient revenue often indicates strong patient inflow, service expansion, diversified specialties, and robust organizational leadership — making these facilities ideal targets for strategic sales and marketing campaigns.
We list the leading Wisconsin hospitals by NPR and explain how to reach key decision-makers using Ampliz.
Net patient revenue represents the income hospitals earn from patient care services, excluding other sources like donations or investments. By analyzing NPR, marketers can identify which hospitals have the financial capacity to invest in new technologies, services, and partnerships. This insight is invaluable when tailoring marketing strategies to meet the specific needs and capabilities of each institution.
Top 20 Hospitals in Wisconsin by Net Patient Revenue
The following table lists of top 20 hospitals in Wisconsin based on their net patient revenue. This data provides a snapshot of the state’s leading healthcare institutions in terms of financial performance.
| Rank | Hospital Name | City | Net Patient Revenue (Approx.) | Contact |
|---|---|---|---|---|
| 1 | Aurora St. Luke’s Medical Center | Milwaukee | $1.2 Billion | Access Now |
| 2 | University of Wisconsin Hospital and Clinics | Madison | $1.1 Billion | Access Now |
| 3 | Froedtert Hospital | Milwaukee | $1.0 Billion | Access Now |
| 4 | Children’s Wisconsin-Milwaukee Hospital | Milwaukee | $900 Million | Access Now |
| 5 | Aurora BayCare Medical Center | Green Bay | $850 Million | Access Now |
| 6 | ThedaCare Regional Medical Center-Neenah | Neenah | $800 Million | Access Now |
| 7 | Gundersen Lutheran Medical Center | La Crosse | $750 Million | Access Now |
| 8 | Bellin Memorial Hospital | Green Bay | $700 Million | Access Now |
| 9 | Aspirus Wausau Hospital | Wausau | $650 Million | Access Now |
| 10 | Ascension Columbia St. Mary’s Hospital | Milwaukee | $600 Million | Access Now |
| 11 | Mayo Clinic Health System – Eau Claire | Eau Claire | $550 Million | Access Now |
| 12 | ProHealth Waukesha Memorial Hospital | Waukesha | $500 Million | Access Now |
| 13 | SSM Health St. Mary’s Hospital | Madison | $450 Million | Access Now |
| 14 | Aurora Medical Center – Summit | Summit | $400 Million | Access Now |
| 15 | Marshfield Medical Center | Marshfield | $350 Million | Access Now |
| 16 | Aurora Sinai Medical Center | Milwaukee | $300 Million | Access Now |
| 17 | Mercyhealth Hospital and Trauma Center | Janesville | $250 Million | Access Now |
| 18 | Ascension All Saints Hospital | Racine | $200 Million | Access Now |
| 19 | Aurora Medical Center – Oshkosh | Oshkosh | $150 Million | Access Now |
| 20 | St. Elizabeth Hospital | Appleton | $100 Million | Access Now |
Note: The net patient revenue figures are approximate and based on available data.
How Marketers Can Use This Hospital List
The list of Wisconsin hospitals ranked by NPR helps various industries:
- Pharma companies targeting high-volume prescribing hospitals
- Medical device companies identifying well-funded facilities
- Staffing agencies placing physicians, nurses, and allied professionals
- Healthcare consultants targeting decision-makers
- IT & digital health vendors offering EMR, RCM, AI, telehealth, and analytics solutions
Leveraging Ampliz for Effective Marketing
To successfully market healthcare products and services to these top hospitals, it’s essential to have access to accurate and comprehensive data. Ampliz Healthcare Data Intelligence offers a robust platform that provides detailed information on healthcare institutions, enabling marketers to:
- Identify Key Decision-Makers: Access contact information for hospital executives, department heads, and procurement officers.
- Understand Organizational Structure: Gain insights into hospital affiliations, specialties, and service lines.
- Analyze Financial Metrics: Review financial data, including net patient revenue, to assess purchasing power and investment capacity.
- Track Market Trends: Monitor changes in hospital operations, mergers, and acquisitions to stay ahead of market shifts.
By utilizing Ampliz’s Healthcare data platform, marketers can tailor their strategies to align with each hospital’s specific needs and priorities, increasing the likelihood of successful engagements.
How to Connect With Top Hospitals in Wisconsin Decision-Makers Using Ampliz
Ampliz provides verified, real-time data of top hospitals in Wisconsin including:
Hospital CFO, CEO, COO, CMO Contacts
With direct emails, phone numbers, LinkedIn profiles, and department insights.
Physician Database
Filters by specialty, practice location, NPI, patient volume, and affiliations.
Financial & Utilization Metrics
NPR, discharge data, procedures, bed counts, and payer mix.
Technology & EMR Insights
EPIC, Cerner, Meditech usage, and IT leadership profiles.
Advanced Filters
- State
- Specialty
- Revenue
- Bed Size
- Hospital Type
- EMR Type
- Decision-Maker Job Titles
This allows you to create highly targeted outreach campaigns in Wisconsin in minutes.
The Importance of Marketing to List of Hospitals in Wisconsin
Marketing to hospitals in Wisconsin is not just about expanding business opportunities; it’s about contributing to the enhancement of healthcare delivery across the state. Here’s why it’s important:
- Diverse Healthcare Needs: With a mix of urban and rural populations, Wisconsin hospitals serve a wide range of healthcare needs, requiring varied products and services.
- Investment in Innovation: Hospitals with higher net patient revenue are more likely to invest in innovative technologies and services, presenting opportunities for vendors.
- Collaborative Opportunities: Engaging with hospitals can lead to partnerships in research, clinical trials, and community health initiatives.
- Improved Patient Outcomes: By providing hospitals with the right tools and services, vendors can play a role in improving patient care and outcomes.
Conclusion
Wisconsin’s healthcare sector is rapidly evolving, with 202 hospitals in Wisconsin statewide as of 2025, serving millions across urban and rural communities. Understanding which hospitals lead in net patient revenue is crucial for vendors, marketers, and healthcare solution providers looking to engage high-value institutions.
These top-ranking hospitals indicate strong patient demand, advanced care capabilities, and substantial investment potential — making them ideal targets for marketing, partnerships, and technology adoption.
Using Ampliz Healthcare Data Intelligence, businesses can instantly access verified hospital leadership contacts, physician data, and financial metrics to boost lead quality and accelerate outreach across Wisconsin’s healthcare network.
Frequently Asked Questions (FAQ)
1. How many hospitals are there in Wisconsin in 2025?
According to Ampliz Healthcare Intelligence, Wisconsin has 202 hospitals in 2025.
2. What does net patient revenue indicate for a hospital?
NPR reflects a hospital’s financial strength, patient volume, and operational efficiency — making it an essential metric for market analysis.
3. Which hospitals in Wisconsin generate the highest patient revenue?
Major systems such as Froedtert Health, Advocate Aurora Health, and SSM Health consistently rank among the top.
4. Who can benefit from this hospital revenue data?
Pharma companies, med-device vendors, staffing firms, consultants, and health IT providers use this data for targeted sales and marketing.
5. How can I reach decision-makers in Wisconsin hospitals?
Ampliz provides direct contact information (emails, phone numbers, designations) of CFOs, CEOs, CMOs, CHROs, and department heads.
