lead generation

B2B lead generation strategies

The Ultimate Guide to Best B2b Lead Generation Strategies

B2B lead generation is basically when the sales team and marketing team is successful in identifying their target customers, getting to know their accounts, creating and duly proceeding with relevant strategies to pile up interest. … Read More

what is lead nurturing

What is Lead Nurturing and How Does it Work?

Most B2B sales professionals believe that a lead is one of the most important aspects of business development. Almost every sales approach starts after a lead is identified. In an ideal world, a lead will move efficiently through your sales … Read More

sales qualification

Sales Qualification Frameworks Beyond BANT

Selling a service or product is like building a relationship. You need to meet the right person at the right time. The question here is, what qualifies (sales qualification) a prospect as the right opportunity. Connecting with a prospect too … Read More

Lead Generation for B2B : Techniques

Lead Generation for B2B – What to Do and How to Do It Well?

B2B lead generation, the lifeblood of the sales team isn’t the same as B2C lead generation. The revenue per lead, for example, is a lot higher than B2C, while the number of prospects is comparatively lower, the value per lead is high, and the sales cycle is a lot longer than B2C. … Read More