Colorado’s healthcare landscape is marked by a diverse array of hospitals and integrated delivery networks (IDNs) that play pivotal roles in delivering quality care. Understanding the financial dynamics of these institutions, particularly their net patient revenue (NPR), is crucial for healthcare marketers aiming to align their products and services with the needs of these organizations.

Net patient revenue, representing the income hospitals earn from patient services after accounting for discounts and allowances, serves as a key indicator of a hospital’s financial health and capacity to invest in new technologies and services. By targeting hospitals with higher NPR, healthcare marketers can focus their efforts on institutions with greater purchasing power and a demonstrated commitment to growth and innovation.

Ampliz healthcare data intelligence offers a robust platform for accessing detailed information about these hospitals, including decision-maker contacts, organizational hierarchies, and market insights. Leveraging this data enables marketers to craft personalized strategies that resonate with the specific needs and priorities of each hospital.

Top 25 Hospitals in Colorado by Net Patient Revenue

Below is a list of the top 25 hospitals in Colorado, ranked by their net patient revenue. This information provides a snapshot of the state’s leading healthcare institutions, offering insights into their scale and financial capacity.

RankHospital NameCityNet Patient RevenueStaffed BedsDischarges
1UCHealth (University of Colorado Health)Aurora$6.39B2,293115,040
2HCA Continental Division – HCA HealthOneDenver$2.83B1,89780,109
3Children’s Hospital Colorado SystemAurora$1.64B62621,258
4Denver HealthDenver$1.11B39618,173
5Boulder Community HealthBoulder$418M1398,061
6Centura HealthMultiple$528MAccess NowN/A
7Sisters of Charity of Leavenworth Health SysMultiple$898MAccess NowN/A
8VA Rocky Mountain Network (VISN 19)GlendaleN/A909N/A
9Eating Recovery CenterDenverN/A48N/A
10SCL HealthMultipleN/AN/AN/A
11Banner HealthMultipleN/AN/AN/A
12Intermountain HealthMultipleN/AN/AN/A
13Kaiser Permanente ColoradoMultipleN/AN/AN/A
14Parkview Medical CenterPuebloN/AN/AN/A
15Longmont United HospitalLongmontN/AN/AN/A
16Poudre Valley HospitalFort CollinsN/AN/AN/A
17Swedish Medical CenterEnglewoodN/AN/AN/A
18Sky Ridge Medical CenterLone TreeN/AN/AN/A
19St. Anthony HospitalLakewoodN/AN/AN/A
20Penrose HospitalColorado SpgsN/AN/AN/A
21St. Mary’s Medical CenterGrand JctN/AN/AN/A
22North Suburban Medical CenterThorntonN/AN/AN/A
23Lutheran Medical CenterWheat RidgeN/AN/AN/A
24Littleton Adventist HospitalLittletonN/AN/AN/A
25Good Samaritan Medical CenterLafayetteN/AN/AN/A

Reaching These Hospitals in Colorado with Ampliz

Ampliz provides comprehensive healthcare data intelligence, enabling marketers to effectively reach and engage with key decision-makers within these top hospitals. Here’s how Ampliz can assist:

1. Access to Decision-Maker Contacts

Ampliz offers detailed contact information for hospital executives, including roles such as Chief Medical Officers, Procurement Heads, and Department Directors. This data allows for targeted outreach to individuals responsible for purchasing decisions.

2. Organizational Hierarchies and Insights

Understanding the internal structure of each hospital helps in tailoring marketing messages that align with the organization’s priorities and decision-making processes.

3. Market Segmentation and Analytics

Ampliz’s analytics tools enable segmentation based on various criteria such as hospital size, specialty, and financial metrics, facilitating more personalized and effective marketing strategies.

4. Compliance and Data Accuracy

With regularly updated and verified data, Ampliz ensures that your marketing efforts comply with industry regulations and reach the intended audience without data inaccuracies.

Importance of Marketing to High NPR Hospitals

Targeting hospitals with high net patient revenue is strategically beneficial for several reasons:

  • Financial Capacity: These hospitals have greater budgets for adopting new technologies and services.
  • Innovation Leaders: High NPR often correlates with a commitment to innovation and quality improvement, making these hospitals more receptive to new solutions.
  • Influence in Healthcare Ecosystem: Leading hospitals often set trends and standards that influence other institutions, amplifying the impact of your products and services.
  • Long-Term Partnerships: Engaging with financially robust hospitals opens opportunities for sustained collaborations and growth.

Conclusion

Understanding the financial landscape of Colorado’s top hospitals is essential for effective healthcare marketing. By leveraging Ampliz healthcare data intelligence, marketers can gain valuable insights and access to key decision-makers, enabling them to tailor their strategies to meet the specific needs of these institutions. Focusing on hospitals with high net patient revenue ensures that marketing efforts are directed toward organizations with the capacity and inclination to invest in innovative healthcare solutions.