Colorado’s healthcare landscape is marked by a diverse array of hospitals and integrated delivery networks (IDNs) that play pivotal roles in delivering quality care. Understanding the financial dynamics of these institutions, particularly their net patient revenue (NPR), is crucial for healthcare marketers aiming to align their products and services with the needs of these organizations.
Net patient revenue, representing the income hospitals earn from patient services after accounting for discounts and allowances, serves as a key indicator of a hospital’s financial health and capacity to invest in new technologies and services. By targeting hospitals with higher NPR, healthcare marketers can focus their efforts on institutions with greater purchasing power and a demonstrated commitment to growth and innovation.
Ampliz healthcare data intelligence offers a robust platform for accessing detailed information about these hospitals, including decision-maker contacts, organizational hierarchies, and market insights. Leveraging this data enables marketers to craft personalized strategies that resonate with the specific needs and priorities of each hospital.
Top 25 Hospitals in Colorado by Net Patient Revenue
Below is a list of the top 25 hospitals in Colorado, ranked by their net patient revenue. This information provides a snapshot of the state’s leading healthcare institutions, offering insights into their scale and financial capacity.
Rank | Hospital Name | City | Net Patient Revenue | Staffed Beds | Discharges |
---|---|---|---|---|---|
1 | UCHealth (University of Colorado Health) | Aurora | $6.39B | 2,293 | 115,040 |
2 | HCA Continental Division – HCA HealthOne | Denver | $2.83B | 1,897 | 80,109 |
3 | Children’s Hospital Colorado System | Aurora | $1.64B | 626 | 21,258 |
4 | Denver Health | Denver | $1.11B | 396 | 18,173 |
5 | Boulder Community Health | Boulder | $418M | 139 | 8,061 |
6 | Centura Health | Multiple | $528M | Access Now | N/A |
7 | Sisters of Charity of Leavenworth Health Sys | Multiple | $898M | Access Now | N/A |
8 | VA Rocky Mountain Network (VISN 19) | Glendale | N/A | 909 | N/A |
9 | Eating Recovery Center | Denver | N/A | 48 | N/A |
10 | SCL Health | Multiple | N/A | N/A | N/A |
11 | Banner Health | Multiple | N/A | N/A | N/A |
12 | Intermountain Health | Multiple | N/A | N/A | N/A |
13 | Kaiser Permanente Colorado | Multiple | N/A | N/A | N/A |
14 | Parkview Medical Center | Pueblo | N/A | N/A | N/A |
15 | Longmont United Hospital | Longmont | N/A | N/A | N/A |
16 | Poudre Valley Hospital | Fort Collins | N/A | N/A | N/A |
17 | Swedish Medical Center | Englewood | N/A | N/A | N/A |
18 | Sky Ridge Medical Center | Lone Tree | N/A | N/A | N/A |
19 | St. Anthony Hospital | Lakewood | N/A | N/A | N/A |
20 | Penrose Hospital | Colorado Spgs | N/A | N/A | N/A |
21 | St. Mary’s Medical Center | Grand Jct | N/A | N/A | N/A |
22 | North Suburban Medical Center | Thornton | N/A | N/A | N/A |
23 | Lutheran Medical Center | Wheat Ridge | N/A | N/A | N/A |
24 | Littleton Adventist Hospital | Littleton | N/A | N/A | N/A |
25 | Good Samaritan Medical Center | Lafayette | N/A | N/A | N/A |
Reaching These Hospitals in Colorado with Ampliz
Ampliz provides comprehensive healthcare data intelligence, enabling marketers to effectively reach and engage with key decision-makers within these top hospitals. Here’s how Ampliz can assist:
1. Access to Decision-Maker Contacts
Ampliz offers detailed contact information for hospital executives, including roles such as Chief Medical Officers, Procurement Heads, and Department Directors. This data allows for targeted outreach to individuals responsible for purchasing decisions.
2. Organizational Hierarchies and Insights
Understanding the internal structure of each hospital helps in tailoring marketing messages that align with the organization’s priorities and decision-making processes.
3. Market Segmentation and Analytics
Ampliz’s analytics tools enable segmentation based on various criteria such as hospital size, specialty, and financial metrics, facilitating more personalized and effective marketing strategies.
4. Compliance and Data Accuracy
With regularly updated and verified data, Ampliz ensures that your marketing efforts comply with industry regulations and reach the intended audience without data inaccuracies.
Importance of Marketing to High NPR Hospitals
Targeting hospitals with high net patient revenue is strategically beneficial for several reasons:
- Financial Capacity: These hospitals have greater budgets for adopting new technologies and services.
- Innovation Leaders: High NPR often correlates with a commitment to innovation and quality improvement, making these hospitals more receptive to new solutions.
- Influence in Healthcare Ecosystem: Leading hospitals often set trends and standards that influence other institutions, amplifying the impact of your products and services.
- Long-Term Partnerships: Engaging with financially robust hospitals opens opportunities for sustained collaborations and growth.
Conclusion
Understanding the financial landscape of Colorado’s top hospitals is essential for effective healthcare marketing. By leveraging Ampliz healthcare data intelligence, marketers can gain valuable insights and access to key decision-makers, enabling them to tailor their strategies to meet the specific needs of these institutions. Focusing on hospitals with high net patient revenue ensures that marketing efforts are directed toward organizations with the capacity and inclination to invest in innovative healthcare solutions.