Marketing

How does account based marketing work?

How Does Account-Based Marketing Actually Work?

These days, many marketers started including account-based marketing into their marketing strategies. As per a Siriusdecision report, in 2016, more than 70% of B2B companies possess staff who are dedicated to the account-based marketing program. Whereas, in 2015, only 20% … Read More

What is an MQL?

What is an MQL? Definition & Meaning

Imagine you have tons of website visitors, subscribers to your email newsletter, an incredible number of “resource” downloads; but you have way fewer customers. Well there can be a huge number of factors affecting your conversions but in B2B, one … Read More

what is closed loop reporting

What Is Closed-Loop Reporting & Why Is It Important?

Closed-loop reporting is an effective method where marketers can have insights into their marketing efforts whether those are influential to revenue or not. It is always good to have a comprehensive dashboard for a marketer to monitor the health of his/her … Read More

marketing buzzwords in 2020

Marketing Buzzwords That Everyone Should Know in 2020

Stepping into the world of sales & marketing? Can’t figure out the terminologies used by your boss in daily meetings? Don’t fret, because we have got you covered.In this article, we cover the hot marketing buzzwords in 2020 that every … Read More

email signature examples

How to Write an Amazing Email Signature? (With Email Signature Examples)

Emails have been the most formal mode of communication in recent history for a long time now. But in a world where our inboxes are flooded with tons of emails every day, how do you stand out? Apart from being … Read More

what is smarketing

What is Smarketing & How Should You Use It?

Sales and marketing are the pillars of a business. They feed into each other and keep a business alive. But what happens when they are disjointed? The sales pipeline develops cracks through which leads and customers trickle out. Smarketing is … Read More

what is lead nurturing

What is Lead Nurturing and How Does it Work?

Most B2B sales professionals believe that a lead is one of the most important aspects of business development. Almost every sales approach starts after a lead is identified. In an ideal world, a lead will move efficiently through your sales … Read More

Buyer persona vs ideal customer profile

Buyer Persona and Ideal Customer Profile – What’s The Difference?

Every sales or marketing professional is more or less acquainted with the term buyer persona. The term ideal customer profile is generally the lesser-known one. Although they seem quite similar, there’s a fine line of difference between the two. In … Read More

What is account based marketing? (abm)

What Is Account Based Marketing?

Account-based marketing (ABM) is finding increasing popularity among several B2B marketers. They are making it an essential component of their marketing efforts. ABM is a concept that meets both the short-term goal – to generate leads, and the long-term goal – … Read More