Marketing

Sales Promotion techniques 2021

8 latest B2B sales promotion techniques to boost business with examples

Sales promotion for business to business sales is so different from consumer sales, given how different they are. Business-to-business sales deal with the transaction between two organizations, while consumer sales directly sell to the end-user. Therefore, sales promotion by consumer … Read More

Best B2B Copy writing ideas

How to Write a B2B Copy That Will Boost Your Conversion Rate

blogging can potentially be one of the best solutions to help a B2B business boost conversion rates. Yet, 60% of B2B marketers struggle with creating engaging blog content and lose money because of a poor content marketing strategy. … Read More

Link Building Strategies

5 Unique Link Building Strategies to boost your Traffic & Sales

Link building is one of the most impactful SEO techniques there is. With a properly built network of links, you can expect a consistent growth of user count and conversion rates. … Read More

How does account based marketing work?

How Does Account-Based Marketing Actually Work?

These days, many marketers started including account-based marketing into their marketing strategies. As per a Siriusdecision report, in 2016, more than 70% of B2B companies possess staff who are dedicated to the account-based marketing program. Whereas, in 2015, only 20% … Read More

What is an MQL?

What is an MQL? Definition & Meaning

Imagine you have tons of website visitors, subscribers to your email newsletter, an incredible number of “resource” downloads; but you have way fewer customers. Well there can be a huge number of factors affecting your conversions but in B2B, one … Read More

what is closed loop reporting

What Is Closed-Loop Reporting & Why Is It Important?

Closed-loop reporting is an effective method where marketers can have insights into their marketing efforts whether those are influential to revenue or not. It is always good to have a comprehensive dashboard for a marketer to monitor the health of his/her … Read More

marketing buzzwords in 2020

Marketing Buzzwords That Everyone Should Know in 2020

Stepping into the world of sales & marketing? Can’t figure out the terminologies used by your boss in daily meetings? Don’t fret, because we have got you covered.In this article, we cover the hot marketing buzzwords in 2020 that every … Read More

email signature examples

How to Write an Amazing Email Signature? (With Email Signature Examples)

Emails have been the most formal mode of communication in recent history for a long time now. But in a world where our inboxes are flooded with tons of emails every day, how do you stand out? Apart from being … Read More

what is smarketing

What is Smarketing & How Should You Use It?

Sales and marketing are the pillars of a business. They feed into each other and keep a business alive. But what happens when they are disjointed? The sales pipeline develops cracks through which leads and customers trickle out. Smarketing is … Read More