Product-Market Fit

All that you need to know about Product Market Fit

Did you know that 9/10 startups fail and 40% of the reason behind this is not finding the Product-market fit? It’s common to conceive a great idea, build it by investing a lot of time, money, and resources, and then … Read More


MQL vs. SQL: What’s The Difference and Why Does It Matter?

MQL is a lead that marketing deems fit for a sales pitch and is more likely to become a customer. SQL is a lead who has been identified by the sales team as a prospect. MQLs are higher up in the sales cycle, while SQLs are generally at the bottom. … Read More