SaaS Email Marketing: In today’s world, the competition to capture your audience’s and potential customers’ attention is fierce. With more and more businesses vying for their attention, how do you stand out in a way that leads to real results?
The answer is email marketing for SaaS.
Email remains one of the most email marketing SaaS to reach your audience and drive conversions. Even as we see a decline in response rates, email continues to be an effective marketing channel because people check their email frequently.
What do businesses that lead in their respective fields all have in common? That’s right. None of them can afford to be complacent in the marketing strategy for SaaS.
The SaaS industry is growing at an accelerated pace, and new players keep entering the field almost every day.
If you’re a SaaS company marketer and looking for a SaaS email marketing, to get your marketing initiatives off the ground, you’ve come to the right place!
This blog post will give you some powerful tips on how to effectively leverage email marketing strategies and other social media tools to grow your business faster.
Read on to know why email marketing for SaaS is so important and what marketing strategy for SaaS you can use to build a successful SaaS company in India with an effective email marketing strategy.
15 Email Marketing for SaaS Companies
1. Prioritize life cycle segments
Segments are critical to the success of email marketing for SaaS.
Segments provide clarification on:
- Which campaigns should be sent to which segments? (targeting its “conversion goal” for this particular stage)
- What customer information is required for the integration.
- How to Set Up Campaigns — The most common campaign trigger is “user joins segment X.”
2. Don’t forget about Businesses
Most B2B SaaS products are designed for teams rather than individual users. Individual user activity makes no sense unless it is aggregated at the company level.
Here are some business management tips:
- Companies should be segmented, not individual users.
- Set up email campaigns based on the lifecycle of the company.
- Gather information on user roles (ask, not assume)
- Have separate onboarding campaigns for each user role.
- Continue to onboard individual users even if the account has passed the trial period.
- Keep track of how many accounts a user has.
- Reduce user onboarding for their two or more companies.
3. Use the Days of the Week to Organize Your Emails.
You’ll soon have multiple email marketing for SaaS campaigns running at the same time. How do you ensure that the user does not receive multiple emails in a single day?
Because few tools provide email throttling (rate-limiting), the most dependable method is to orchestrate your emails using days of the week.
4. Priority Should be Given to Simple Campaigns
When you first start using email marketing for SaaS companies, it’s tempting to start building complex automations because they look so cool.
According to automation expert Chris L. Davis, one of the most common mistakes people make is over-automation while working on email marketing for SaaS companies.
Instead, begin with the basics. Launch straightforward campaigns that focus on the most predictable touch points, such as:
- Create a straightforward onboarding campaign to introduce new users to the product.
- For lead magnets and lead nurturing, use basic email automation.
- Create an evergreen newsletter, for example.
- Don’t go overboard at first. You’ll gain enough confidence over time to begin expanding your automations with additional rules and conditions. However, to get things started, keep things simple at first.
5. Review Email Data on a Regular Basis
Examine your email list carefully. Take note of the channels from which those people are coming, why they may have signed up for your list or trial, their characteristics, and so on.
Not only will this help you create new segments, but you will also know which marketing activities to increase your focus on.
6. Combination of Promotional and Educational Emails
One common error that SaaS companies make is sticking to a single email type regardless of the campaign.
It’s simpler to simply send educational emails and leave it up to the user to figure out what to do next. Unfortunately, users almost never do.
Similarly, you may believe that sending only promotional messages will persuade someone to try your product.
When you mix different message types in your email campaigns, they perform better. Send educational content along with promotional messages on occasion.
You’ll not only provide value, but you’ll also show them a clear path to action.
Read More: SaaS Customer Acquisition Strategy
7. Use the “smart unsubscribe” feature.
Allow your audience to choose which emails they receive. They may wish to continue receiving your newsletter but forego sales or product updates — this is preferable to losing them entirely.
8. Allow subscribers to select their own content
This is yet another way to enhance your personalization. Allowing your audience to select the content they want to receive reduces the likelihood of landing in their spam inboxes.
After all, the recipient is always interested in hearing what they like from you!
This tactic increases your subscribers’ engagement with your email marketing SaaS while also increasing conversion rates.
9. Perform A/B Email Testing
This SaaS technique involves comparing the conversion rates of two different emails and selecting the best performer while improving on the other.
You can, for example, create two versions of your emails and send each to a different segment of your email list. Throughout the testing stage, keep an eye on the open and click-through rates of these emails and act accordingly.
To be effective in your B2B SaaS email marketing campaigns, follow the best practices of A/B testing to write an irresistible email for your subscribers.
10. Personalize Your Emails to Boost Open Rates.
Email personalization is a strategy for sending targeted and relevant emails based on personal information. Using the recipient’s name in the subject line is the most basic form of personalization.
Email personalization is a difficult topic to master in SaaS email marketing strategy. After all, the practice has gotten a bad rap as a result of spammers abusing it.
Personalization, thankfully, still works, albeit not as well as it once did. However, you should go a step further and personalize the email’s content before going ahead with SaaS email marketing strategy.
You can still use the recipient’s name and information about their personal information or characteristics.
Read More: Cold Email Marketing for SaaS
11. NPS and Other Customer Satisfaction Surveys Should be Sent
Customer satisfaction is central to the success of SaaS products. Users are more likely to stick around and tell others about your product if they are satisfied with it.
What is the challenge? You probably have no idea which of your customers are happy and which are unhappy with the product.
SaaS email marketing strategy can also be useful in this situation. Send NPS surveys, CSAT surveys, or other customer feedback surveys via email to gauge your users’ satisfaction and loyalty to your SaaS.
Direct integrations, such as this one between User list and Refiner, can assist you in returning NPS scores to your email platform. You can then segment customers based on their score.
12. Throughout the Buyer’s Journey, Use Branding
Customers in your SaaS company interact with a variety of people throughout the buyer journey. To increase brand credibility and authority, best practices for SaaS branding must be followed.
In this case, branding entails maintaining the tone consistency of your SaaS brand.
If you go the traditional tone route, for example, make sure your entire staff uses the same tone when communicating with your SaaS subscribers.
This means that whoever sends an email to your customers uses the same tone of voice. Furthermore, in B2B SaaS email marketing strategy, ensure that your email signature remains consistent throughout your interactions with customers.
13. Encourage Annual Billing
More annual billing customers mean that your SaaS not only grows faster, but you also lock in users for an entire year.
Many customers may be unaware that you offer annual pricing and continue to pay you monthly. Simple email notifications could persuade many of them to make the switch.
14. Use Micro-Conversions to Keep People Engaged
B2B SaaS email marketing strategy can be used to target two types of conversions. The first type focuses on convincing the recipient to take a significant action, such as signing up for a trial or upgrading their account.
However, you cannot expect someone to do this all of the time. Many of your email recipients will have already signed up for the product. Furthermore, they may not be ready to upgrade or upsell their account.
It’s better to target micro-conversions to keep their attention. These are minor actions that a person can take to further engage with your product or content.
15. Reactivate Dormant Subscribers
Signing up for your email list demonstrates that people believe in your SaaS product. However, for a variety of reasons, some subscribers may become inactive along the way.
Rather than assuming that such subscribers will return at their leisure, sending re-engagement marketing emails to them is a great idea! In such a case, you could offer incentives or give them reasons to return.
Read Also: B2B SaaS Startup Sales Strategy
Tips to Improve Your B2B SaaS Email Marketing
You could concentrate on the following key areas to achieve your B2B SaaS email marketing goal:
Instead of sending each email to everyone on your contact list, send emails with a specific goal in mind. You could, for example, send promotional emails to trial users in order to convert leads into customers.
Meanwhile, those who have paid for the service can get the most out of the tool by following tutorials.
Call to action Your CTA button should direct your audience to the appropriate action based on your goal. For instance, calling potential customers to sign up for a free trial.
Your email’s content – The message your email conveys should be consistent with your goals. You could, for example, encourage a free trial subscription by describing how the recipient will benefit from the free service.
When the trial period expires, provide new users with a compelling reason to upgrade to the paid version. Meanwhile, creating evergreen content allows for continuous engagement with your customers.
Key Performance Indicators (KPIs) – These are measurable objectives that allow you to track and evaluate the success of your efforts. For example, you can monitor retention to reduce churn rates.
However, if you want to increase your sales, consider measuring the conversion rates of your emails.
The Final Thoughts
In the world of SaaS software, email marketing is one primary channel that almost all SaaS companies use to drive their business forward.
This article talks about how you can leverage email marketing and content marketing strategies to grow your SaaS company.
If you’re looking for ways to market your SaaS subscription software, an email marketing campaign might be just what you need. Even if you have a website with a catalog of products and services, it won’t do much good unless people know about it.
That’s where email marketing comes in as a powerful tool to reach out to your target audience in a cost-effective way.
FAQs: Related to Email Marketing for SaaS Companies
What is SaaS email marketing?
SaaS email marketing is a cloud-based platform for sending and managing emails.
This type of system automates many manual processes associated with email campaigns such as scheduling, creating emails, segmenting contacts, personalizing messages and tracking results.
With SaaS email marketing you can create personalized messages that are tailored to each individual recipient while also scaling your campaigns quickly and easily.
How to do email marketing for SaaS?
Email marketing is an effective tool to engage your customers and grow your SaaS business.
Start by building your list of contacts, segment them based on interests, use personalization techniques, optimize your emails for mobile devices, generate strong calls-to-action, track results, and experiment with different content types.
With a solid SaaS email marketing strategy in place, you will be able to keep clients engaged and increase your SaaS conversions.