Sales & Marketing Blogs

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B2B sales trends in 2020

9 B2B Sales Trends That You Should Know In 2020

In the realm of B2B sales, observing buyers’ behaviors and being aware of the current trends are the key talents to grow the business. As we are at the beginning of the year, we need to be aware of the … Read More

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what is lead nurturing

What is Lead Nurturing and How Does it Work?

Most B2B sales professionals believe that a lead is one of the most important aspects of business development. Almost every sales approach starts after a lead is identified. In an ideal world, a lead will move efficiently through your sales … Read More

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motivational sales quotes

40 Motivational Sales Quotes for Your Sales Team

Ups and downs are part of life. No matter if it is a life of a salespeople or other professionals, sometimes motivational quotes are required to boost the day to day life. Once in a while, you fall sick and … Read More

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Buyer persona vs ideal customer profile

Buyer Persona and Ideal Customer Profile – What’s The Difference?

Every sales or marketing professional is more or less acquainted with the term buyer persona. The term ideal customer profile is generally the lesser-known one. Although they seem quite similar, there’s a fine line of difference between the two. In … Read More

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What is B2B Sales

What Is B2B Sales?

Business development or sales can be classified into 2 broad categories: B2B and B2C. Although some business models include D2C (direct to customer) or B2B2C, the aforementioned two are the most common. B2B sales and B2C sales have more differences … Read More

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Sales qualification with BANT

All About BANT

BANT describes the sales qualification process for stimulating and acquiring an interest in a product or service to develop a high-quality sales pipeline. Sales qualification is the process of deciding whether the prospect in front of you (the potential customer) is … Read More

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sales qualification

Sales Qualification Frameworks Beyond BANT

Selling a service or product is like building a relationship. You need to meet the right person at the right time. The question here is, what qualifies (sales qualification) a prospect as the right opportunity. Connecting with a prospect too … Read More

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Cold call scripts

14 Proven Cold calling Scripts

Let’s admit that cold calling is tough, and its critics even say that it has gone out of fashion and become dead. If you have ever faced a rude rejection, that compelled you to say that it’s true, however, it indeed can … Read More

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what is data enrichment

What is Data Enrichment?

In the B2B domain, data enrichment is one of the important elements of data hygiene. Data is considered to be the livelihood of the modern-day businesses and formulating customer service, marketing, and sales strategies is not possible without data. Business … Read More

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