B2B marketing strategies in India: The Indian B2B marketing scene is in constant flux, but the opportunities are as abundant as they’ve ever been. With e-commerce growing at a fast pace, B2B marketers are exploring more and more ways to reach their potential customers with relevant products and services.
Marketing your product is an important part of any business. While B2C marketing is a lot easier, with the growing popularity of social media and e-commerce, B2B marketing has become easier.
Whether selling directly to businesses or working with intermediaries to market your products, here are some B2B marketing strategies you can use as an Indian startup.
This article will help you understand what makes B2B marketing strategies, why it’s important for your business, and how you can go about it. It will also give you some pointers on how Indian startups should approach best marketing strategies for b2b.
B2B Marketing Strategies important for Indian Startups, Why?
Marketing is the key to all businesses, and the best marketing strategies for b2b have even more significance in the Indian market. This is because most of the B2B companies are still in their nascent stages, which makes it even more important for them to find their niche and a loyal customer base.
B2b marketing strategies in India provide you with the right strategies and tools to reach out to the right kind of people, get them interested in your product, and encourage them to buy it. B2B marketing is important because it’s designed to help you find the right people for your business and reach out to them directly.
What is B2B Marketing?
B2B, Business to Business, is a marketing method in which goods or services are aimed at other businesses rather than individual consumers. The best marketing strategies for b2b are often less focused on branding and more focused on ROI than B2C marketing.
For B2b marketing strategies in India, it is important to understand the potential clients, their needs, and how you can cater to them better than your competitors. It’s not as much about grabbing their attention as it is about getting them to make a purchase. B2B marketing strategies in India include a number of activities, including building relationships with distributors, creating demand for your products, and creating brand awareness.
Advertising Strategies for Indian Startup B2B Marketing
Depending on your industry and your product, there are a number of avenues you can go down when it comes to advertising your B2B product or service. B2B marketing strategies include traditional methods like print, radio, and television, as well as newer, digital methods like social media marketing, SEO, email marketing, content marketing, and paid advertising. Depending on your budget and the product or service you’re marketing, it’s important to identify which will be the best fit for your business.
Utilize Emerging Technologies such as VR and AR
Many businesses today are unafraid to employ emerging technologies such as Virtual Reality (VR) and Augmented Reality (AR) because they are the most effective ways to provide potential customers with an immersive experience of your product or service. Customers also appreciate daring new digital conversation delivery channels for learning about new offerings.
Personalization of communications in B2B marketing strategies in India is essential with so much data available. Using audience-centric personalization, a potential client can be engaged in a more meaningful and effective manner. This will cater to their specific tastes and needs, and while it will take considerably more effort, the end result will be well worth it.
Email is still the preferred method of communication with current and prospective customers for 87% of marketers under B2b marketing strategies in India. Email marketing has the greatest positive influence on customer acquisition, according to 80% of IT companies. In fact, smartphones account for 41.6% of email open rates, while desktop open rates have fallen to 40.6%.
Well-rounded and best marketing strategies for b2b are essential for acquiring and retaining prospective customers. Adopting modern processes will undoubtedly increase your consistency and effectiveness.
It’s no surprise that video content is now more popular than text-based content. This is because millennials, who are now regarded as the most influential B2B decision-makers, watch and interact with a large number of videos on their mobile devices. With the advent of AI text to video technology, creating engaging video content has become more accessible and efficient, allowing marketers to transform written content into dynamic videos seamlessly.
For example, incorporating video links into blogs has been shown to increase the number of inbound links and time spent on a website threefold.
e-Commerce Strategy for Indian Startup B2B Marketing
If your business is e-commerce-based, you can also draw your B2B marketing strategy around your e-commerce store (or websites). E-commerce is growing at a fast pace in the Indian market, and B2B marketers are finding new ways to promote their products and services and drive sales. There are a few ways in which you can advertise your products and boost sales. You can reach out to influencers and bloggers and offer them discounts on your products so that they can recommend them to their followers. Another way is to host a giveaway on your website or social media pages. You can also create your own online store and promote your products and services.
Indian Best B2B Marketing Strategies
Apart from the advertising strategies, there are several other B2B marketing strategies you can employ to reach out to your potential clients. You can also look into sponsoring events, reaching out to business associations, and building a strong presence online. You can do a lot more to promote your business, but these are a few B2B marketing strategies you can start with.
Carefully Choose Marketing Tools
It was estimated that by 2020, marketers would have access to over 8,000 marketing tools. It makes sense in this day and age of decluttering to take a step back and weigh the pros and cons of any tool before implementing it.
It is not necessary to pursue every new opportunity that arises. When choosing a marketing tool, price and specific results are important factors to consider. Select tools that can serve multiple purposes. Stick with older models if you believe they will serve the same purpose as newer models to work well with their b2b marketing strategies and tactics.
Conversation automation is used in the tactic mix of more than half of demand and account-based marketing (ABM) marketers. The synchronization of marketers and machines through the use of artificial intelligence will achieve that sweet spot in terms of optimized interactions and delivery mechanisms (AI).
Artificial intelligence can be used to improve internal process efficiency, identify and enable members of buying and retention groups, and drive accuracy and scale. Across technologies and tactics, AI is being used to coordinate conversations between human and non-human participants.
As a result, B2B firms can more effectively identify and engage buyers utilizing b2b marketing strategies and tactics. While mobile apps are widely regarded as the primary means of delivering automated conversations in professional and financial services, virtual events are gaining traction in the manufacturing industry.
Final Words: A Quick Recap on Best B2B Marketing Strategies
The b2b marketing strategies and tactics in India is ever-changing and provide many opportunities for businesses to grow and thrive. However, if you want to succeed with your best marketing strategies for B2B, you must first understand the landscape and how your business fits into it. You need to take into account the different strategies and tools you can use, as well as the target audience you’re aiming to reach and what you can do to get their attention and encourage them to make a purchase. You also need to consider how your b2b marketing strategies and tactics will fit into your overall business plan and how each aspect contributes to your company’s success.