Account-based marketing (ABM) is finding increasing popularity among several B2B marketers. They are making it an essential component of their marketing efforts. ABM is a concept that meets both the short-term goal – to generate leads, and the long-term goal – … Read More
Author Archives: Karunakar Mohapatra

Account-based Marketing (ABM) – How to develop a successful ABM Strategy?

8 latest B2B sales promotion techniques to boost business with examples
Sales promotion for business to business sales is so different from consumer sales, given how different they are. Business-to-business sales deal with the transaction between two organizations, while consumer sales directly sell to the end-user. Therefore, sales promotion by consumer … Read More

Top 10 Definitive Healthcare Data Alternatives to look for
Finding the right healthcare email lists providers with adequate facilities for patient clinical data is of immense value. … Read More

Top 23 sales influencers to follow in 2020 [Updated]
Everyone needs some inspiration to move ahead in life and achieve positive results. It becomes much more important for people from the ever-challenging and ever-complex profession, sales. Having a mentor or influencer can really help, as it will make learning … Read More

The Perfect 6 Sales Pitch Examples and Ideas For Sales Strategy
Fashioning a good sales pitch is not easy — but it might be one of the most vital things a sales rep can do to improve lead conversion rates and quota attainment. That’s because it’s no longer a “pitch” in … Read More

Top 9 Lead Nurturing Strategies 2023
Lead nurturing is one of the toughest things to do in the buying process. Following the right b2b lead nurturing strategies will help you to identify the right leads. There are various reasons and statistics to back the statement. Here … Read More

Sales Qualification Frameworks Beyond BANT
Selling a service or product is like building a relationship. You need to meet the right person at the right time. The question here is, what qualifies (sales qualification) a prospect as the right opportunity. Connecting with a prospect too … Read More

Sales Funnel Templates for Startups
If you are seeking inspiration for crafting the perfect funnel for your business, here are 17 sales funnel templates for you and startups to have a look at. A sales funnel is a crucial entity for your sales team and … Read More

The 7 Steps of the B2B Sales Process
A B2B sale is an exchange of products and services or cash or in-kind within businesses for availing a service or services, a product or products is called B2B sales. It simply refers to all the stages involved in the … Read More