16 Sales Follow up Email Templates that Convert

Sales follow up email templates

Sales reset its strategy clock every month. The strategies keep changing each month based on their effectiveness. Likewise, the email templates should be updated if the existing one is not outcome-driven. 

A sales email template is always followed by several follow up emails. The entire process, starting from the first email to closing email, moves ahead fueled by the follow-up emails in each stage. 

A plethora of sales follow up email templates are available online but the challenging part is how effectively the templates draw the prospects’ attention and engagement. The solution to the above difficulty is to categorize the sales follow up templates and use them in relevant scenarios.

In order to help your sales reps to follow up with the prospect, we have categorized the sales follow up emails and provided sales follow up email samples to make the conversion process easy.

How to Write A Follow up email

Generally, a follow-up email is sent after an action. The action may be a demo, a meeting in an event, assisting people in the online forum or after sending a voicemail. Also, when there is no response from the prospect side, the situation demands strong follow up emails.

There are a few steps to write a follow-up email:

  • Set your Goal
  • Draft a Catchy Subject line
  • Start with Contex
  • State the purpose of the email
  • Send the follow-up

Once you cover all the above points, a beautiful Sales Follow up email draft will be ready.

In this blog, we are covering eight sales scenarios and follow-up email templates that will help your sales reps to convert the probable prospects to paid customers.

Email Follow up after no response

You send an enticing cold email and expecting the response within 24-48 hours but did not get any response.

You are disappointed and gave up? Of course not.

According to The Market Donut, 80% of the case requires 5 follow-ups in order to get the response.

Most of the prospects read the email but not interested to respond. In the worst scenarios, your prospects don’t make an effort to open the emails.
That is the reason, your follow up email should carry some values, where they will feel you can help them. Try to point their pain points providing them the solutions.

Subject line

As everyone knows, the subject line is a prime focus in the email. No matter if it is a follow-up email or general email, alluring subject lines compel readers to click on the email.

A few examples of subject lines

  • New ideas to reduce your [Pain point]
  • Our clients found it helpful
  • Are you still interested in [Product/Service]
  • Any update on [previous email’s subject]

Template #1

Hi [First Name],

This email is regarding the [Company name] and I sent you an email a while ago. I think we could be a great fit for you and [Company name].

Did you know that our clients report [30% increase] in sales when they take the help of [Company and product/service]?

If you’d like to hear more information in detail, please let me know. I would love to spend 60 mins telling you everything you need to know.

I look forward to hearing from you.

Regards,
Sig

Template #2

Hi [First Name],

As I feel you likely deal with [one sentence about pain point], so I thought of sharing a quick tip many of my clients who have found helpful: [1-2 sentence actionable piece of advice].

I have a few more ideas that will help you at this point.

Let me know if you’re interested in hearing them. I would love to explain it in datils.

Best,
Sig

Follow up After a Demo

Once you are done with your product demo, follow-up emails work as a gentle reminder to move forward.

Most of the positive prospects prefer to spend the time and effort to acquire more information about the product/service demo.

So, now the question is why it is required to send a follow-up email if a prospect is positive. There are two reasons behind it:

  • To keep the conversation moving
  • Catch hold of the prospect before your competitors reach him/her

While sending a follow-up email, keep in mind that you need to cover the question that he has asked during the demo. This is a golden opportunity to grab attention.

Subject line

Here are a few examples of the subject lines

  • Information about [Product/service]
  • Here is the information you requested
  • Key Takeaways of Demo

Template #3

Hey [First Name],

It was great talking to you today!

The next steps would be starting your sales team on a trial so they can explore [product/service].

Based on the goals and workflows you already demonstrated, we can provide you three days of trial access to discover features that would be useful to you.

When can we get started?

I look forward to hearing from you.

Regards,
Sig

Template #4

Hi [First Name],

Thank you for having a demo on [product].

I really enjoyed chatting with you and learning more about [prospect’s company].

As I promised, here is more information.

Feel free to call me at [number] or drop a mail at any time.

Regards,
Sig

Follow up After a networking event

Events and conferences are great places to network and extend the hand to foster the relationship with new people. The tone of the email depends upon the prospects’ interest level.

If you observe the prospect is positively interested in your product, then follow up email should be product related.

If the prospect does show much interest in your product but he was interested in the information, the objective of the email should be nurturing the prospect.

The information in the email should carry valuable resources like ebook or Downloadable PDF.

Subject line

Here are a few examples of the subject lines

  • Nice to meet you at [Event Name]
  • As promised the information is here
  • Meeting you at [Event] was Great Pleasure

Template #5

Hi [First Name]

It was great meeting you.

[Event Name] provided an opportunity to know your requirements and [prospect’s company] objective.

Since [prospect’s company]’s objective is one of the main priorities, I thought it would be great to contact you sooner without delay.

Just let me know if you have any questions or would like to have a more in-depth conversation.

I look forward to hearing from you.

Regards,
Sig

Template #6

Hi [First Name],

I hope you enjoyed [Event name] and learned more about [your product] to improve your [pain point].

I’m sure improving your sales team’s productivity is a top priority for you.
I thought of sharing this piece of resources that will be very helpful to you at this point in time.

If you’d like any additional information about how [details of content], I’d be more than happy to have a quick chat over the phone.

Please reply with your convenient day and time, I will arrange a call for you to have more discussion.

Regards,
Sig

Follow up After Answering in Q&A Forum

Being an active member of the Q&A forum provides you the ability to judge the prospects and their interests. The direct pitch is not allowed in some effective forums like Reddit, Quora, etc.

Answer the questions you are encountering in the forum and send the follow-up email offline.

Subject line

A few examples of the subject line

  • Nice chatting to you on [Name of the online Forum]
  • Brilliant Point you have Raised
  • Would love to assist you on [query he has raised]

Template #7

Hi [First Name]

Thank you for being part of the discussion on [Topic].

As you queried about [types of query] and I thought of helping you out with the information you need.

[1 to 2 sentence answer]. (Make sure you link to the post, especially if it’s more than one day old.)

Please find below resources that will help you in many ways:

Link 1

Link 2

Let me know if you’d like to discuss this on a call.

Regards,
Sig

Template #8

Hi [First Name]

Nice chatting with you on [online platform].

Here is the more information you urge to have on [online platform].

[Detailed information you want to convey and relate it to your product]

Let me know if you need more details on [product or service]

Regards,
Sig

Follow up After Leaving a Voicemail

When the call goes unanswerable, sales resp send voicemails. Right after voicemail, sending a follow-up email is an efficient outreach.

The follow-up email should contain a short and succinct description of your message.

Subject line

A few examples of the subject line

  • Is there a convenient time to talk to you?
  • We tried reaching on [Produ/service-related topic]
  • Voicemail sent to you on [topic]

Template #9

Hi [First Name],

I tried reaching you without success and left a voicemail. I saw your profile and your requirements fit our offering.

Hence, I wanted to share a few tips about how you can [Suggestion related product/service that will help him/her].

With your permission, I’ll give you a call back on [Date & Time] for further discussion.

Regards,
Sig

Template #10

Hi [First Name],

I tried calling you some time ago but assume you’re busy at the moment.

Let me know if there’s a convenient time to talk to you.

Hope to talk soon.

Regards,
Sig

Follow Up After a trigger (link click or download the resources)

This follow up email is sent when your prospect is engaged by clicking the link, opening the email or downloading the resources, etc. but not responding.

The prospect is engaged because either s/he is interested in your product/services or s/he wants to gain some information. There is a high probability to convert this prospect to customers by sending timely follow up emails.

Subject line

A few examples of the subject line

  • Here is the more info for you
  • How Can I Help you, Name?
  • Interested in [value Proposition]

Template #11

Hi [First Name]

I hope you are doing well!

I see that you have read my previous email and visited our site.

As you have taken a look at our website, I believe [your product] can improve how you do [Value Proposition].

Please let me know your convenient time, so I can call and walk you through how my clients have immensely benefited from [Your Product].

I look forward to hearing from you.

Regards,
Sig

Template #12

Hi [First Name]

I believe that you’ve had a chance to go through my previous message and check out our product online, so I thought it was a good time to check in with you again.

I’m happy to chat on the phone to answer any questions you may have.
Please do let me know your convenient time so that I can give you a call to provide you more information on [your product].

I look forward to hearing from you.

Regards,
Sig

Follow Up when the prospect goes silent


This email aims to the prospects who have already shown interest in your product and engaged with your content but suddenly went silent.

In this case, try to find out the reason for being silent before sending the follow-up email. There might be two reasons:

  • Solution for their pain point is not a priority for them now
  • They got the solution with your competitors

Now the objective of your email should be making your prospect respond; be it yes or no. The follow-up email should be coupled with valuable resources. Even though they are not interested in your product anymore, they will utilize the resources you have provided and will respond to you in the near future.

Subject line

A few examples of the subject line

  • Hope you are doing well! [Name]
  • Are you okay? [Name]
  • Awaiting your Response

Template #13

Hi [First Name],

I am concerned about you as we discussed a lot of things regarding [one sentence about the previous discussion] and since then you have gone AWOL!

Your silence made me think:

  • You’re being chased by [pain point] continuously and need my help.
  • You’re interested but haven’t had time to respond.
  • You aren’t interested.

Please let us know as we’re getting worried and would prefer to you help you!

Regards,
Sig

Template #14

Hi [First Name],

After several calls without success, I thought to share a serious note with you for the last time.

Previously, we talked about [pain point] and how [your product] could help you over [specific duration].

Are you still interested in continuing our discussion?

Feel free to let me know if you are not interested.

I look forward to hearing from you.

Best,
Sig

Break up email

This email is sent when your prospect doesn’t respond to any of your emails.

The concept of this email is to attempt the last effort to make the prospect respond. The breakup content will provide a last chance to the prospect to respond.

Also, this email should carry a sense of gratitude for their time with the opportunity to reconnect.

Subject line

A few examples of the subject line

  • Thank you for your time
  • We would love your feedback
  • Thanks from [Your company]

Template #15

Hi [First Name],

I have not received any response from your end.

We last spoke about your difficulties with [pain point], and how [offering] could help [achieve specific goal] over [specific timeframe].

Are you still interested in continuing our discussion? If not, please let me know so I can stop reaching out.

Best,
Sig

Template #16

Hello [First Name],

After reaching out to you several times, I feel it doesn’t make sense to connect regarding [business goal] since I haven’t heard back.

I’ll assume this is not the right time for you to move forward.

In the meantime, I would prefer to share some resources that will help you as a starting point for professionals dealing with [business challenge].

Resource 1
Resource 2
Resource 3

If you feel at any time that I can be of any assistance, please feel free to reconnect.

Best,
Sig

Conclusion

All sales reps want their prospect to register or sign up as soon as possible. By a plethora of nurture, they try to convert them as paid customers after a certain period. In order to make the whole process smoother, they send frequent follow-up emails.

The different situation demands different email template to groom the prospects’ journey. There your sales reps need effective email templates to convert the prospects to the paid customers.

Try our email templates and share your experience on response and conversion rates.