Author Archives: Shulagna Sharma

How to Create a B2B Marketing Budget 2023

Creating a B2B marketing budget is an important part of any business’s financial planning and can make or break its performance in the long run. It takes careful consideration, research, and foresight to ensure that the right strategies are allocated … Read More

SaaS Sales Process: How to Sell SaaS Products

Although SaaS is at the peak among the three tires of cloud computing,  namely PaaS,  IaaS, and SaaS, selling SaaS products requires a well-planned strategy and tactics. As a SaaS provider, you have tons of opportunities in the market as … Read More

6 Digital Marketing Strategies for B2B Companies

Digital marketing can be a powerful tool for B2B companies looking to expand their reach and attract more customers. With the right strategies in place, you can make sure your business stands out from the competition and drives more leads … Read More

SaaS Cold Calling Tips: 10 Effective Cold Calling tips for SaaS companies in India

Though the most traditional and uncomfortable marketing tactic SaaS cold calling is, it is one of the best marketing strategies that help you to get clients to propel your business. Cold calling is a cost-effective and human center way of … Read More

Best Presentation Software For Sales Team

Sales teams have to be able to deliver effective presentations in order to close deals and earn revenue. The right presentation software tool can make a big difference in how well your sales team performs. There are a lot of … Read More

What The Evolution of Cybersecurity and Privacy Means for B2B Marketing

Cybersecurity and privacy regulations are becoming increasingly stringent, which will have a major impact on b2b marketing. Businesses will need to take steps to protect their networks from unauthorized access and invest in more sophisticated security measures, such as data … Read More

A Website-Building Guide: How to Make Your Website Popular?

Whether it’s an e-commerce website, a news website, or a fashion blogging website, increasing the traffic and making it famous is usually the ultimate goal. A number of businesses, especially online stores, around the world struggle because of not working … Read More

12 Ways to Make Better Use of Your Operations Data

Operations data is essential for understanding and improving business performance. However, many organizations struggle to make effective use of this data. In this article, we’ll share 12 tips for making better use of your operations data. Stay on top of … Read More

B2B SaaS Startup Sales Strategy in India

The Indian SaaS ecosystem is rapidly maturing, and the country is on track to become the second-largest SaaS nation by 2026, with total revenue expected to reach $100 billion. With the rapid pace of digital transformation and the rise of … Read More