buyer persona

Create the ideal customer persona

How to Create Targeted Ideal Customer Profile (ICP)?

A/B testing is primarily used to create compelling landing pages, useful e-mail messages, and designs. It compares two sets of content targeted to the same audience and lets you know what is working. … Read More

Email Marketing Strategy

Email Marketing Trends for 2022

Email marketing, the largest source of income for any digital marketing company, or for that matter, any business, has been evolving and setting trends over the years. The evolution in email marketing has been both technical as well as in content. … Read More

Email marketing list segmentation : how it improves deliverability

Here is How the Email Marketing List Segmentation Improves Deliverability

As with any industry-email marketing has progressed tremendously over the years. Innovations, changes, and upgrades have happened along the way. From being a sender centric medium, now it has evolved into a reader-centric one, where the receiver calls the shots. … Read More