buyer persona

Email Marketing Strategy

Email Marketing Strategy! Why Your Organization Needs It Today?

Email marketing has been around since the days before digital marketing was even a thing. A solid email marketing strategy has withstood the test of time. Email marketing has only gotten better and continues to give good returns to those who use it as a communication tool. … Read More

2019 email marketing trends which will continue to 2020

Email Marketing Trends of 2019 that will continue into 2020

Email marketing, the largest source of income for any digital marketing company, or for that matter, any business, has been evolving and setting trends over the years. The evolution in email marketing has been both technical as well as in content. … Read More

Email marketing list segmentation : how it improves deliverability

Here is How the Email Marketing List Segmentation Improves Deliverability

As with any industry-email marketing has progressed tremendously over the years. Innovations, changes, and upgrades have happened along the way. From being a sender centric medium, now it has evolved into a reader-centric one, where the receiver calls the shots. … Read More

Create the ideal customer persona

How to Create (and Target) Your Ideal Customer Persona (ICP)?

A/B testing is primarily used to create compelling landing pages, useful e-mail messages, and designs. It compares two sets of content targeted to the same audience and lets you know what is working. … Read More