Is your sales growth stagnant despite having different strategies?
Are you wondering how to have successful sales?
Most of the organizations have different sales strategies. But knowing the successful strategies and implementing those takes a while to improve sales growth.
Here we have presented 8 successful sales strategy examples that will help you strengthen your sales growth without experimenting and spending time on it.
Sales Strategy Examples
To help you build your sales strategy, we’ve compiled a handful of sales strategies by analyzing a couple of examples of big enterprises. So, here are some strategies that you can take inspiration from:
- Focus on Ideal Customer Profile
- Prepare your online Sales strategy
- Know when someone is engaged in your company
- B2B sales strategy
- Growth Strategy
- Craft your sales message
- Equip your sales rep with automation and technology
- Align sales and marketing
1. Focus on Ideal Customer Profile
A perfect ideal customer profile is an efficient tool to identify potential customers. When your sales reps talk with potential customers, you can save more time without chasing impotent customers and increase productivity.
One of the successful sales strategy examples is having an ideal customer profile. When it comes to the B2B industry, an ideal customer profile is useful to identify the positive leads.
While creating an ideal customer profile, take your existing customers’ features and activities. See which type of customers are fit for your offer and what kind of pain they hold. Everything should be included in your ideal customer profile including location, demographic, number of employees, industry, revenue, etc.
2. Prepare your online Sales strategy
As digitalization occupies the place of every mode of communication, having a good online sales strategy will bring more leads to you. The primary focus should be the way of getting the first touch with the potential leads. Once you get the leads’ information, you need to verify if they are potential or not.
In order to know this, most of the organizations set their leads scoring system by keeping the different levels of criteria. Knowing the potential customer is not enough here.
To proceed further, the lead nurturing process is significant. Based on your lead scoring system, if a particular lead passes the threshold, you can enter him/her in the sales funnel by nurturing him/her.
The most important part of the nurturing process is to follow up with the emails after the calls. Again your sales follow up email templates matter a lot in this situation. Instead of sending the generic email, personalized emails nurture your lead effectively.
Apart from this, creating personalized videos for every lead means a lot to them. Though it is one or two-minute video, it affects a lot creating an impression on you.
3. Know when someone is engaged in your company
It is always good to track visitors or subscribers and segment them as per their engagement level. Sometimes you will find a few repeated visitors of your website and regular attendees of your events or a few email recipients who read all your emails. They can be grouped in a high-level engagement.
This track shows you which lead is highly interested and which one is less interested. The nurturing process will be different for the different types of leads.
In order to segment them, organizations use the lead scoring system. Every organization has a different scoring system and the thresholds are also different set by the respective organizations. Knowing your high level and low level engaged leads and nurturing them accordingly is another successful sales strategy example.
4. Focus on B2B sales strategy
As mentioned above, the ideal customer is the key to your successful sales. When it comes to the B2B industry, having a proper lead scoring system and the ideal customer profile is not only helps to have good customers but also increases your sales rate.
For example, you identify a few prospects whose demographics are common to your existing customers. Like you have customers having 10 to 15 million dollars revenue and 15 to 20 employee strength. The prospects having the same demographics can be your right target.
5. Focus on growth strategy
In every organization, all are overwhelmed to experiment with new strategies. This is good in one way and on the other hand if the strategies are not implemented this is not good.
There are different strategies the growth team comes up with and tries to implement those. It may be sending emails, posting short videos, outreaching one by one or social media strategy, etc.
Creating a content piece is not a big deal but distributing those are an integral part of the strategy. Once you promote your content, you need to monitor your audience and their activities to target them. If they are engaged with your content, you can start nurturing them accordingly.
6. Craft your sales message
In the realm of sales and marketing, the promotional message is a starting point of the sales journey. It attracts all the attention of the target audience and compels them to start the action.
If you sharpen your weapon, it will hit the target perfectly. likewise, if you draft your sales and marketing message skillfully, it will hit your target audience.
Your message should contain two things:
- What value your content is providing
- What does differentiate you from your competitors
Your audience should get these two points from your sales message.
7. Equip your sales rep with automation and technology
For successful sales, your sales team should be well equipped with all types of tools that help your sales growth. There are several automation tools like CRM, Ampliz SalesBuddy, LinkedIn sales navigator, etc.
While CRM automates all the customer-centric data, Ampliz Salesbuddy provides you with all the data of your prospects like LinkedIn profile, company details, email addresses and many more. It is very helpful for the B2B industry sales team.
Ampliz Salesbuddy is having 26 countries’ data, 21,730,869 email addresses, 3,218,586 phone numbers and a plethora of LinkedIn addresses. The remarkable point of the tool is contextual intelligence. While setting a persona, you can customize your request and send it to receive customized data.
8. Align sales and marketing
When sales and marketing teams work together, it is called “Smarketing”. But in most organizations, the sales, and marketing team always have conflicts when it comes to lead quality. In fact, most of the potential leads have been lost because of the disagreement between these two teams. Ultimately, this is the loss of an organization no matter whose fault is it.
Aligning the sales and marketing team is an important factor for every organization as revenue generation depends upon sales. There are several ways different organizations adopt to fix the gap between those two teams:
- Establishing an additional process step between MQL and SQL.
- Conducting frequent get together for the sales and marketing team for building rapport.
- Have process training for both the teams to know the process gap.
- Establish a common tool where both the teams will be on the same page by updating the lead status.
- The lead management system should be accessed by both teams for transparency.
The alignment of sales and marketing teams is also a great secret for having successful sales.
The aforementioned points are the experimented steps that have been adopted by various organizations and received a sudden spike of sales compared to adopting other steps. Again, it depends upon the types of industry and business. But these 8 successful sales examples are proven. If you are not sure which sales strategy is suitable for your industry type, try all 8 tips to ensure which one is working for you.