When it comes to growing your business, what is your first big challenge?
It is reaching the right prospects. Right?
You can rely on LinkedIn to get the right prospects. And if you are already using LinkedIn and still your sales pipeline is not full, chances are high that you are not reaping the full benefits of the platform. But the question is: “How can you find and qualify the perfect prospects?”
Here, you’ll find an 8-technique checklist to simplify LinkedIn prospecting. These fresh ideas will help to fill your pipeline.
1. Use Boolean Search
a. Use quotes to find exact results for your search query. Type “[Your Term]”
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b. Want to find prospects for two different search terms? Enter [Your Term 1] AND [Your Term 2]
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c. Want to combine results for two separate terms? Enter [Your Term 1] OR [Your Term 2]
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2. Verify Job Titles
Don’t just look at the headline. Go to the “Experience” section and make sure they’re targeted prospects.
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3. Check Number of Connections
Reach out to those prospects on LinkedIn who have at least 200 connections. Having said that, 500 connections is ideal.
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4. Look at “People Also Viewed” Sidebar
Visit your prospect profile and look at right “people also viewed” sidebar.
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5. Check Your Shared Connections
Check if the two of you are both connected with a shared friend, colleague or acquaintance.
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6. Get Notified for New leads
Simply type your search term and hit enter. Click ‘create search alert’ in the upper right corner. Get email notification for new search results.
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7. Investigate Their Company Page
Click on Company Logo in the Experience section.
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Investigate the company page – Company Size, Location, Employee Size, and Company Bio.
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8. Browse Users Who Have Interacted (like/comment) With Your Post
Take a look at who liked and commented on your post. You can find some good prospects here who will be the right fit for your product.
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BONUS: Scroll through Skill Endorsement Section
Scroll down to prospects’ skills sections and check out who all have endorsed them. It is similar to “People also viewed” technique.
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Now it’s Your Turn
LinkedIn has ample opportunities that can help you find and qualify targeted prospects.
What is the first thing you check on a prospect’s LinkedIn profile? Please drop your views in the comment section below.