Whether it’s an e-commerce website, a news website, or a fashion blogging website, increasing the traffic and making it famous is usually the ultimate goal. A number of businesses, especially online stores, around the world struggle because of not working on their website properly.
If you’re struggling with the same, you’ve come to the right place. Thankfully, there are plenty of innovative ways to make your website popular and we’re here to share some of the best ones with you. These are sure-shot ways to improve your website’s traffic, so stick around and follow:
Social Media Advertisement
According to a survey, seven in ten people in the US have social media accounts. As you know, it’s an era of social media and there’s hardly anyone who doesn’t have an Instagram or Facebook account, so why not use it to your advantage?
Social media advertisement is one of the most effective ways of marketing especially when combined with SaaS content writing. It is something that can bring you quick results, and that too, in a short period. Running a Facebook or Instagram ad won’t cost you a lot of money and it will help make your website famous by bringing new people to view it every day.
For those who are on a budget, email marketing is a great option. A lot of times, people miss out on social media posts because of their busy schedules and stuff; however, workaholics never miss out on emails. Thus, email integration works well for marketing.
It involves sending out emails to different customers as well as potential customers, introducing your products and services. You can also include a push button in your email that will take all your potential customers to your website. As a result, it will increase your website traffic as well as sales.
One of the most commonly used and effective methods to enhance a website’s traffic is guest blogging. It’s a strategy that leverages another website’s traffic to widen your website’s traffic. Some websites may charge you a little to hyperlink one of your pages; however, most of them are free.
All you need to do is reach out to websites with a similar niche and ask them to either post an article that you will write for them or add a link to their website’s existing content.
If you’ve heard of SEO, you must have heard of link building, too. In this process, you reach out to different reputable websites and ask them to link your content. As a result, these profitable membership website builders improve your ranking on the search engine with the help of algorithms.
As helpful as it is, you can try link building without SEO, too. You can create creative and engaging posts, something that motivates the audience to comment and share your blogs. Apart from that, you can hire public relations experts to generate brand awareness. They can further sell your services to the desired customers.
Website usability testing is a method of evaluating the usability of your website, that is, if users can achieve their goals, do so efficiently and to their satisfaction. Modern usability testing also includes some degree of evaluating the user experience as a whole. There are various usability testing methods you can choose to perform such study.
The purpose of testing the usability of a website is to identify usability and UX issues on your website by observing how users interact with it. Using online tools for website usability testing is highly popular because it is effective, simple to set up, and can be completed in a rather short amount of time.
While you may not be the one, most people these days follow in the footsteps of influencers. When a real person uses and reviews your products or services on his/her blog or social media handle, it leaves a lasting impression on potential customers. And especially if you also start custom enterprise software development for your product, influencers can help you promote your app, product, and brand effectively.
As mentioned in a survey by BrightLocal, more than 80% of people worldwide trust influencers and their product reviews. It is a human-to-human connection that brings traffic to your website and increases your sales. What you need to do is look for popular influencers, send them products, and ask them to review them for you.
Besides the tips and tricks mentioned above, please ensure to proactively use Twitter, Facebook, and Instagram. Running social media advertisements is beneficial but you must maintain an online presence, too. Invest in a customer support team that’s available 24/7 to address potential customers.
Creating awareness and educating people about your products and services is going to help you a lot in making your website popular. It may require a little investment initially, but it’s going to bring you fruitful results; hence, it’s worth giving a shot.