I am an independent brand advisor on a mission to guide and inspire brand excellence in organizations. Based on the credo of "ex ...cellence always, your way", I have developed the BEXIO model which represents an attitude, a philosophy and a way of doing branding. It is just as much about management, corporate culture, decision-making and execution as creative thinking, design and scientific methodologies.
I help my clients identify opportunities for positioning and leveraging their brands' equity, set the course for future growth and define and implement a corporate brand management model for executing their brand strategy successfully.
I never stop asking why and I never stop being impressed by the power of simplicity to drive brand performance.
It is all about people working together to achieve extraordinary things with enthusiasm and commitment to excellence.Show more