As a mother of three lucky children who sleep in a warm bed, in a safe home, enjoy a great local education and nourishing food, ...I ask why
− 9 million children die every year from preventable diseases
− 69 million children aren’t in school
− charities don't have enough money to help them all
− people are feeling charity fatigue, and
− fundraising can be elitist and relies heavily on merchandise which all erode the value of the money that reaches the field.
THE SOLUTION is called 1$day
One day of the year, when we ask everyone who can, to give $1 for those who can’t.
Just $1 on just one day, regardless if you earn $1m as a CEO, or $2 pocket money. Just $1 from everyone.
Imagine the potential. Can 22.5 million Australians collectively raise $22.5m in just one day?
Wouldn’t that be incredible?
The money raised on 1$day will be given to development experts for specific projects that are reducing the inequities in children’s health and education, locally and globally.
The mechanisms for collection includes a mobile App, Facebook, mobile banking, coin collections within schools and workplaces. Our ultimate aim is for only 1% to go administration.
1$day will be launched in Sydney Australia in 2011 so we can test the mechanisms. International
counterparts 1£day and 1€day are planned in 3-5 years. The multiplier effect of this simple concept is phenomenal.
1$day – when every 1 counts.Show more
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