So, you’ve spent hours finding the perfect prospects, researching their interests, and crafting what you thought was the perfect cold email. You hit that send button with excitement, eagerly awaiting a response. But then… silence. No reply, no acknowledgement, nothing. It can be incredibly disheartening. Trust me, we’ve all been there.

But why does this happen? 

Well, let’s think about it. How many emails do you receive in a day? Chances are, your prospects are in the same boat. Their inboxes are flooded with messages from various sources, all competing for their attention. So, it’s not surprising that your email might get lost in the shuffle.

Another reason could be that your email didn’t quite hit the mark in terms of relevance. Sure, you did your research and tried to personalise it, but maybe it didn’t quite resonate with the recipient. They might not have seen a compelling reason to respond or take action.

Timing also plays a role. Your email might have arrived at a busy moment for the recipient. They could have been swamped with other tasks or dealing with urgent matters, leaving little time to focus on your message.

But here’s the twist, with all the reasons mentioned above, the cold email template you choose plays a pivotal role. It’s not just words on a screen; it’s the key to sparking interest, building connections, and prompting action. Cold email marketing poses its challenges. It’s your foot in the door with someone who might not expect your message. So, grabbing their attention becomes crucial. 

If you’re here, you probably need a little help with that. Don’t worry; we’ve got you covered. This blog will present the 14 best B2B cold email templates. Let’s dive right in.

What is a B2B Cold Email Template?

In simple terms, a B2B cold email template is like having a ready-to-go script for reaching out to potential business partners, clients, or collaborators. It’s a thoughtfully structured email framework crafted to kickstart a conversation. Creating an effective template requires thinking about your audience, adding that personalised touch, and topping it off with a compelling call-to-action.

How to Reach B2B Marketers with the Right Email Template?

To successfully connect with B2B marketers through cold emails, it’s essential to tailor your approach.  we have got a few tips for you 

Research your target audience thoroughly to understand their needs and pain points.

Craft a concise and compelling subject line to increase email open rates.

Personalise your message by addressing the recipient by name and referencing specific details about their business.

Clearly communicate the value proposition of your product or service.

Include a strong call-to-action that prompts the recipient to take the desired next steps.

14 of the Best Cold Email Templates B2B Sales Email Templates

A well-crafted B2B cold email template serves as your initial touchpoint with potential clients or collaborators. It’s not just about conveying your message but doing so in a way that sparks interest, addresses pain points, and entices recipients to take action.

1. The FOMO (Fear of Missing Out) Formula Cold Email Template

FOMO-inspired cold email template strategically taps into the prospect’s fear of missing out, introduces an irresistible opportunity backed by a real success story, and propels the conversation forward with a call to action.

The template:

Fear: Hi [Prospect Name],

Did you know that [industry trend] is reshaping the landscape? Missing out on this would mean falling behind in [specific consequence].

Opportunity: Our [product/service] is designed to help [lead’s company] stay at the forefront of [industry trend]. Here’s how [customer] gained a competitive edge:

[Customer success story]

Momentum: I’d love to discuss how we can propel [lead’s company] forward. Can we schedule a brief call next week?

2. The Curiosity Cold Email Template

Starting with a sense of curiosity immediately engages the recipient. By addressing them personally and posing a question, we create a conversational tone that invites them into the narrative. The mention of “top-performing companies in [lead’s industry]” captures attention by making the prospect feel part of an exclusive group.

The Template

Curiosity: Hi [First Name],

Ever wondered how top-performing companies in [lead’s industry] are achieving [specific result]?

Intrigue: We’ve uncovered the secret strategies they use, and it starts with [insight or tip]. Would you be interested in learning more?

Interest: Reply with “Yes” to receive exclusive insights tailored for [lead’s company].

3. The Pain-Agitate-Solution (PAS) Formula Cold Email Template

PAS Formula Cold Email Template navigates through the stages of identifying a problem, agitating its potential consequences, and offering a compelling solution. It positions the [product/service] as the key to alleviating the prospect’s pain points

The Template

Problem: Hi [Prospect Name],

Have you ever faced [a specific problem]? It can be frustrating, causing [pain points].

Agitation: Ignoring this issue might lead to [consequences of the problem].

Solution: Our [product/service] offers a comprehensive solution to eliminate these challenges. Can we schedule a call to discuss how?

4. The Follow-Up Cold Email Template

This Follow-Up Cold Email Template is crafted to nurture continuity in your communication with the prospect. It reflects genuine interest in their well-being, addresses any lingering questions, and extends an invitation for further discussion. By maintaining a friendly and helpful tone, this template aims to rekindle the connection and move the conversation towards a more substantive dialogue.

The Template

Follow-Up: Hi [First Name],

I hope this email finds you well. I wanted to circle back regarding [previous discussion or offer].

Clarification: If you have any questions or need further information, I’m here to help. Can we set up a time to chat?

5. The Social Proof Cold Email Template

This template emphasizes a successful case study involving an industry leader who overcame a specific challenge using the product or service. It presents relevant success metrics and highlights the potential benefits for the prospect, concluding with an invitation to explore further in a call.

The Template

Proof: Hi [Prospect Name],

I wanted to share how [industry leader] overcame [challenge] using our [product/service]. Their success speaks volumes:

[Customer success metrics]

Relevance: Given your role at [lead’s company], I believe similar results are within reach. Let’s explore this further. Can we set up a call?

6. The Personalized Video Cold Email Template

Focused on engagement, this template incorporates a personalised video addressing the lead’s company directly. It encourages the recipient to watch the video showcasing the product or service’s benefits and expresses interest in discussing the content further through a follow-up call.

The Template

Introduction: Hi [First Name],

I created a short video addressing [lead’s company] specifically. Click to see how [product/service] can benefit you.

Engagement: I’d love to hear your thoughts. Could we arrange a call to discuss this further?

7. The AIDA Formula Cold Email Template

Attention: Hi [Prospect Name],

I understand how challenging it is for [lead’s role] to [deal with the problem your company solves]. 

[Customer testimonial about the problem]

Interest: Would you also like to experience [the benefit of your product]? If yes, could you please email me the best time for a call next week?

Desire: Our [product/service] has proven to [customer success stats]. Imagine achieving similar results for [lead’s company]. Let’s discuss how we can make this a reality for you.

Action: Reply to this email with your availability, and let’s schedule a call to explore the possibilities.

Why is this template effective?

This AIDA Formula Cold Email Template navigates the prospect through the stages of attention, interest, desire, and action. It establishes a connection, introduces a solution, provides evidence of success, and finally, invites the prospect to take concrete steps toward exploring the possibilities offered by your [product/service].

8. The BAB Formula Cold Email Template

The Template

Before: Hi [First Name],

Imagine [lead’s company] without [the big benefit of your product/service]. Sounds unrealistic, right? Yet, [your customer] achieved [insert benefit or success stats] with [your product/service].

After: We’ve seen companies like yours experience transformative results. [Your company] can get you similar outcomes.

Bridge: Can we arrange a personalised demo next week to show you how [your product/service] can make a significant impact on [lead’s company]?

9. The Urgency Cold Email Template

It is designed to create a sense of immediacy and exclusivity. By presenting a limited-time opportunity tailored to the prospect’s company and setting a specific deadline, the template encourages swift action. The call to schedule a discussion further facilitates the prospect’s journey towards taking advantage of the time-sensitive offer.

Urgency: Hi [First Name],

A limited-time opportunity: [special offer or time-sensitive benefit]. This exclusive deal is available to [lead’s company] until [deadline].

Action: Let’s capitalise on this. Can we schedule a call to discuss how you can take advantage of this offer?

10. The Educational Cold Email Template

Insight: Hi [Prospect Name],

Did you know that [industry statistic or trend]? This has major implications for [lead’s company].

Education: I’d love to share more insights. Could we arrange a call to discuss how [product/service] aligns with these trends?

Why is this template effective?

The emphasis on education positions your communication as informative and valuable. The call-to-action invites the prospect to explore the alignment of your [product/service] with the identified trend, fostering a dialogue based on knowledge and relevance.

11. The Follow-Up Cold Email Template

Follow-Up: Hi [First Name],

I hope this email finds you well. I wanted to circle back regarding [previous discussion or offer].

Clarification: If you have any questions or need further information, I’m here to help. Can we set up a time to chat?

12. The Recognition Cold Email Template

Acknowledgment: Hi [Prospect Name],

I noticed [specific achievement or recognition] at [lead’s company]. Congratulations on this remarkable accomplishment!

Connection: Given your success in [area], I believe [product/service] can further enhance [lead’s company]. Can we discuss this in more detail?

13. The Invitation to Collaborate Cold Email Template

Invitation: Hi [First Name],

I’ve been following [lead’s company] and am impressed by your approach to [industry trend].

Collaboration: I believe a collaboration between [your company] and [lead’s company] could yield exciting results. Are you open to exploring this further in a call?

14. The Celebration Cold Email Template

The Celebration Cold Email Template is designed to share a recent milestone and extend the positive impact to the prospect’s company. The emphasis on celebration and collaboration creates a unique and engaging context for the conversation. The call-to-action invites the prospect to explore the possibilities of mutual success, fostering a connection based on shared achievements and aspirations.

Celebration: Hi [Prospect Name],

We recently achieved a significant milestone at [your company]. This success has been pivotal in [specific impact].

Sharing Success: I wanted to share this achievement with you, as I believe [lead’s company] can also benefit. Let’s discuss how we can celebrate success together. Can we set up a call?

understanding your prospect. Tailor your approach like a bespoke suit – snug, comfortable, and tailored to perfection. Show them you’re not just another email in their inbox; you’re the answer to their needs, a solutions-oriented partner ready to make their business shine.

So, here’s to standing out in the inbox crowd, to being the email that catches their eye and makes them go, “Yes, this is what I’ve been waiting for!”

We hope this blog provides you with the insights and inspiration you need to revamp your cold email strategy.


Now you are on the track to commence the race. Utilizing these templates, you can save your time to increase productivity.

Once you start using our template, you can easily learn to create your own template. After a certain period, you will have good ideas to create your own template based on the situations.

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