Simply put, if your prospects aren’t responding to your email campaign, the question of deal closure doesn’t arise. Therefore, writing emails that grab your prospects’ attention and get them excited about replying is a skill one needs to develop.

Data on open rates testify how challenging it is to create compelling sales emails that grab the prospect’s attention. The industry average for open rates in 2021 hovers around 16%.

Here are 11 sales email templates that will move your prospects to the next step – a reply or a sales call

1. Cold Email Template

Cold email templates are written when neither you nor your prospects know each other. It is an ice-breaking, attention-seeking, and attention-grabbing email.

A cold email template should be problem-focused, and always be about customers and their problems.  A cold calling email is not about selling.

It is about taking action, which is usually booking a meeting or an appointment.


Cold email is a surprise email for your prospects. There are high possibilities to get ignored. But these subject lines can demand to open the email.

  • “[Introduction] [name]” or “[Introduction] [your name/company] <> [their name/company]”
  • Your Profile made me send this email
  • Connecting for the Purpose of …
  • Their company name
  • Available for a chat?

Hello [Prospect First Name].

My name is [Your Name] and I’m working with [Your Company] the [Your position]. I got your contact information from [Reference].

I’m reaching out to you today because I did some research on [Prospect Company].

[Talk about pain points and provide them a solution. Show how your product or service can be beneficial for them].

[Prospect Name], let’s schedule a quick 10-minute call. When works best for you?

Not flexible for a call? I’d be more than happy to drop you an email to get your insights on how we can make [Prospect Company] better and see if it would make sense for us to work together.

Looking forward to hearing from you!

Talk Soon,

[Your Signature]

Hi [first name],

My name is [your name] and I am a part of the business development team [one sentence about your role in your company]. We recently launched a new product that [one sentence pitch].

Based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.

I’d like to connect with someone from [prospect’s company] who is responsible for making a decision on [related to your product or service].
If that’s you, are you open to a fifteen-minute call on _________ [time and date] to discuss [company name]’s product/service can specifically help your business? If that’s not you, can you please put me in touch with the right person?

I appreciate the help!

I look forward to hearing from you.

[Your Signature]

2. Referral Outreach Email Template

Hello [First Name],

[Reference name] told me today that you two were discussing on how tough it is to get relevant leads in the door. It’s a big challenge that all companies are facing these days.

After checking your website and registration process, I have some thoughts regarding where you may be losing people in the process.

And, I’ve got some ideas you can implement that should have a positive impact on lead conversion rates.

Let’s schedule a 10-minute call to talk some more about this.

Use some free booking systems to schedule your demo call.

Looking forward,

[Your Signature]

3. First Follow-up Email Template

Hi [Prospect Name],

It was great talking to you 

On Monday, I sent the [Service/Product] proposal you asked for. I had not heard from you since and just checking back on this, and if you had any questions.

I would like to do a quick 5-minute call with you. Would you be available this week?

If so, let me know what date and time work best for you.
Looking forward.

Talk Soon,
[Your Signature)

4. If They Request a Demo

Hi [Prospect Name],

I noticed you requested a demo of [product/service]. We work with companies in your industry, and our goal is to be helpful during your evaluation process.

Demo will help me to understand what you’re hoping [Your Company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Date/Time].

Looking forward to connecting,

[Your Signature]

5. Final Follow up Email

Hi [Prospect Name],

As I have not heard back from you, assuming that either you’re busy or your priorities have changed.

So we are going to close this query by the end of this week. If you are still interested, just revert here with your questions.

Thanks for your help.

[Your Signature]

6. Ask If You’ve Got the Right Person

Hi [Name],

I’m trying to reach the person who’s the head of marketing department at your company.

We’ve helped businesses like yours increase marketing qualified leads by as much as 25%.

Could you help me get in touch with the right person?

Thanks for your time,

[Your Signature]

7. When Prospect Says, “I’m not interested”

Hello [Prospect Name],

Okay, I get it.

Does that mean you’re not interested right now, but in a few months things could change, and I should keep in touch?

If Yes, when should I follow back up with you?

Here’s [Resource] to learn how we can help you.

Remember I’m still here in case you need any help in near future.

Talk Soon,

[Your Signature]

8. Re-engage With Old Prospects

Hi [Prospect Name],

It’s been a while since we were in touch.

[Prospect Company] had trialed with [your product] in the past. I’d love to reconnect with you to better understand why you had moved away from the same.

We have made some market breaking innovations since you had signed up and partnered with some big names like [customer 1] and [customer 2] too.

I would be more than happy to show you new innovations. Let’s have a quick chat sometime this week, [Date and Time].

Looking forward to hearing from you.

Talk Soon,

[Your Signature]

9. User-Generated Email

Hello [Name],

We talk a lot about our products and how awesome we think they are. But don’t believe our words!

Read what our customers have to say about the [Your Product]:

[Customer testimonial #1]

[Customer testimonial #2]

And guess what? We want to feature you in our next email. Leave us a review of your favorite product — we’d really appreciate it! [Hyperlink or link to review page]

Talk Soon,

[Your Signature]

10. Apology Email to Unhappy Customer

Sorry about that, [prospect name]!

It looks like something went wrong with [specific problem].

Our team [is working hard to fix it/has worked hard to fix it]!

As a thank you for being such a great (and patient!)

[Client name], I want to give you this free [exclusive promotion].

If you have any questions, please contact me [Your Number]

[Your Signature]

11. AMP email templates

Accelerated Mobile Pages(AMP) for Email or AMP email templates allows the email senders to create and send interactive emails with dynamic content. It is a new HTML format with a set of components embedded into the email, that enables users to mingle with them.

For example, users can alter their order, fill the forms, or scroll through the carousel in the inbox itself. All these options make an AMP email template to have a dynamic content like having a sort of a mini-website.

Another critical feature of AMP email templates is that it enables the sender to adapt the email content in real-time thus delivering dynamic email content. In case, the offers or the message sent earlier in the email campaign no longer binding or holds relevance.

You can update those offers or details with newer information by changing a bit of code. It makes AMP email templates highly desirable and adaptive.

It is possible for the reason the information isn’t encoded to the email as a default setting but drawn out of an email server. So you can adapt the email content in dynamic blocks as many times as you want.

What’s Next?

You just accessed the sales email templates. Hope you found these helpful. We’d love to hear from you.

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