Data is the core of sales and marketing function today. The performance of sales and marketing campaigns depends significantly on data quality. Many B2B sales professionals and marketers are still averse to the usage of a B2B Database. Therefore, this blog aims at understanding the usage of the B2B Database from the very beginning.
What is a B2B Database?
A B2B database is an aggregation of contact information of your prospects. A right B2B Dataset is an essential toolkit for businesses that hope to achieve better customer engagement. B2B Database focuses on the firmographic information of the target audience. The firmographic report entails all the required attributes of a prospect organization.
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A B2B database is of 3 types:
- Paid B2B Database
Paid B2B Database or a Paid Mailing List is a directory of contacts bought from an external data vendor. A paid or rented mailing list is less time consuming and sometimes cost-effective than building an in-house list.
- In-house Database:
In-house B2B Database is the set of customer details built by a business internally through Sign Ups and personal reach-out campaigns. It contains contact data of the present and the past customers. The organizations collate and maintain the databases.
If opting for an in-house database, firms need to preserve the data sanitization. Organizations can take the help of multiple online tools to maintain their lists and save the effort of maintaining hygiene. It takes time to create and have very high engagement and conversion rates.
- Consensual Database:
It is also a variant of an in-house database. This data is collected from forums and similar places of business interaction. These are the places where businesses leave their contacts so that they can be contacted if any of the vendors meet the desired requirements. This kind of database has a very moderate level of engagement and conversion rate. The reason is apparent “you don’t know if they still have a need.” Since you only know that the prospects are in your domain, they will engage with the mail and if there is still a requirement. They will convert.
Best B2B data providers
We have compiled a curated overview of the top 20 B2B Data providers. Discover the list below to identify the right data provider for your needs.
- Matrix Marketing:
Matrix Marketing is South Africa’s premier supplier of business marketing information. Our innovative approach to data research, technology-driven solutions, and specialized segmentation tools ensure our users can correctly identify and then target decision-makers to drive sales discussions and business development goals.
- Ampliz Salesbuddy:
Ampliz SalesBuddy is a B2B Sales Intelligence platform to meet your Lead generation needs. We help you understand and identify your prospects with enriched data-driven insights in seconds.
LeadSift is a B2B intent data provider that identifies persona level insights. We combine data mining, machine learning, and AI to determine when a persona and a company are likely to be entering into a buying cycle.
India based B2B custom data as a service. High-quality B2B leads and B2B company contact databases for your lead generation.
Adapt is a global B2B contact and company database provider across multiple industries. Adapt has over 200,000+ users and 90 million+ business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses.
Databeyz offers B2B Contact/Company Data helping companies maximize their reach and get their ROI. We are determined to open up the world of B2B Contact/Company Data. Their Goal? Keep Finding, Keep Giving. We exist to power Marketers. Databeyz uncovers the current movement of B2B Contact/Company Data as well as give some insights into the potential future.
Leadspace B2B Customer Data Platform empowers Sales and Marketing to find and convert their ideal customers through authentic, personalized engagement across all channels. Combining customers’ 1st party data with unparalleled 3rd party data coverage, intent signals, and Artificial Intelligence, Leadspace provides a 360-degree view of customers and prospects and can accurately recommend the best marketing and sales activities to pursue.
- Zoominfo Powered by DiscoverOrg:
Together, DiscoverOrg and ZoomInfo now offer the most actionable and accurate business insights available today. The combined organization serves over 15,000 customers and 120,000 users across the globe.
- Datastream Group:
Datastream Group, Inc. is a 17-year-old Data and Lead Generation company in Naples, FL We have a unique Consumer Database with over 250 million combined Opt-in emails with over 400 consumer demographic selections.
X-tract.io brings in the power of Artificial Intelligence and Big Data to make data-informed business decisions and transform digital businesses. Our 17+ years of expertise in playing around with web data has rendered us to build our suite of products and platforms to automate data operations both on-premises and in the cloud.
PureB2B is a data provider offering B2B Leads Data and B2B Contact Data. It is headquartered in the United States of America. PureB2B offers datasets in countries such as Australia and Belgium.
Salesifyare headquartered in the United States of America. Salesify offers datasets in countries such as Algeria and Egypt. They provide a wide variety of consumer data.
B2bLeadsData is a data provider offering Firmographic Data, B2B Leads Data, Company Data, and B2B Contact Data. It is headquartered in India. B2bLeadsData offers datasets in countries such as American Samoa and Australia.
Lead411 is a data provider offering B2B Leads Data, B2B Contact Data, B2B Intent Data, and Company Data. It is headquartered in the United States of America. Lead411 offers datasets in countries such as Guatemala and India.
- NetWise Data:
NetWise Data is a data provider offering B2B Leads Data, Company Data, B2B Intent Data, B2B Contact Data, Firmographic Data, and Technographic Data. It is headquartered in the United States of America.
Headquartered in the United States of America. They offer Demographic Data, Interest Data, B2B Contact Data, B2B Leads Data, Lead & Address Data, and many others.
Equifax is a data provider offering B2B Leads Data, Company Data, Consumer Credit Data & Identity Risk Data, Company Credit Rating Data, B2B Contact Data, and Firmographic Data. It is headquartered in the United States of America.
Aberdeen is a data provider offering B2B Leads Data, B2B Intent Data, SEO Data, Firmographic Data, Company Data, Business Ownership Data, Technographic Data, and B2B Contact Data. It is headquartered in the United Kingdom. Aberdeen offers datasets in countries such as Australia and Austria.
- G2 Crowd:
G2 Crowd is a data provider offering B2B Intent Data, B2B Leads Data, Company Data, B2B Contact Data, and Firmographic Data. It is headquartered in the United States of America. G2 Crowd offers datasets in countries such as Afghanistan and the Åland Islands.
- Dun & Bradstreet:
Dun & Bradstreet is a B2B Leads Data, Firmographic Data, Company Data, Company Credit Rating Data, B2B Contact Data, and B2B Intent Data provider. It is headquartered in the United States of America. Dun & Bradstreet offers datasets in countries such as Cambodia and Canada.
Below is the list of various data sources for making a B2B database.
|Associations||Subscribers||Buyers||Other data sources|
|Professional organizations||Magazine subscribers||Buyers who purchased|
services or products similar
|Trade organizations||Newsletter subscribers||Surveys|
|Seminars||Subscriptions for repeated services||Annual reports|
|Trade shows||Corporate websites|
|Membership organizations||Press releases|
|Yellow page directories|
3 reasons why you should buy a B2B database:
- Better and faster targeting Opportunities:
A B2B list has information about industry vertical, revenue, key decision-makers, employees count, and others. These are useful to determine if a lead has the characteristics that align with the ideal customer persona. Purchasing the data means, you won’t have to spend time and resources on collecting it yourself.
- Cross-Channel Integration:
Cross-Channel marketing is when you selectively use offline and online marketing channels to reach the targeted audience. In consequence, you can spread your marketing spend, possibly generate more conversions and a higher return on investment (ROI). Accumulating audience data from several channels involves a lot of time and resources, which is a challenging task.
Paying for a B2B database means you have a decent number of leads to start your email marketing, create an audience for social media marketing, and maybe telemarketing. Customer relationship management (CRM) software will aid you import and integrate the data into your marketing campaigns.
- Collaborating with Vendor
Undoubtedly, high-quality leads come with a cost. In B2B lead generation, at least, the priciest list is usually the best. This price is based on the assumption that data is verified against multiple sources and actual contacts on the list rather than acquiring from some other non-reliable sources.
Therefore, be careful in choosing the partner company. The vendor should be able to tell you about their data sourcing and managing process. Ensure that the vendor has a great track record in providing B2B contacts that have excellent deliverability and conversion rates.
4 reasons not to purchase a B2B database
- Dated Leads
Contact lists from data vendors aren’t always ready for immediate use. It needs constant updating to reflect recent changes in company affiliations, roles, and responsibilities and locations. However, not all data vendors are diligent enough to keep the databases clean so that you might end up with a batch of outdated and low conversion leads. Your chances of failure to address the right person increases.
- High chance of reported as Spam
The worst thing that can ever happen after buying B2B leads is to be labeled as a spammer. Moreover, it’s not a secret that data vendors sell the same contact lists to multiple customers with similar requests. Thus, there is a perfect chance that contacts in your list regularly receive a very similar offer from your competitors. It creates a wrong impression of you being one of those spammers. Therefore, you need to take the pain to personalize your messages.
Data vendors are very less likely to answer how they put the database together. What kind of system they have in place? What is the source of the leads? What is the lead qualification method followed? Answers to these questions are essential so that you can have peace of mind and a certain level of confidence that your leads have a chance of a high engagement rate. The customers will be interested in your campaign’s message.
Or else, you might end up contacting someone who has no intention to be in any B2B databases. If this transpires, you may be chimed for sending unsolicited marketing email campaigns and banned from sending mails campaigns to people in your mailing list.
- Wrong Segmentation
It will be inaccurate to say that it’s easier and better to create segments when you have just bought a sales lead list for your B2B company. Just because a file has detailed firmographic and demographic information doesn’t confirm the reliability of the data.
The only place where you can find great leads is the list of people you are interacting with or the roster of customers you already have. Your past customers have more affinity for a repurchase if there is an unbroken engagement with your brand. You know these customers in entirety and understand how to segment them effectively.
Find b2b data providers that use the advanced artificial intelligence functions and enable you with insights that improve and lessens your lead generation efforts. Opt for advanced business directories that can help you concentrate on your efforts on better leads conversion and increase sales rather than stuck in the first stage of finding customers.
Buying a contact list doesn’t come without risks and uncertainties, but if you’re careful and strategic about it, it can pay off by adding both quality and quantity to your B2B leads list.