Ever wondered what separates the thriving from the struggling in the world of B2B sales?  It’s all about being savvy – not just in a brainy sense, but in harnessing data and market insights effectively. Imagine you’re about to close a big deal. You’ve done your homework, you understand your customers, and you’re armed with the latest info. That’s where B2B sales tools come in handy! In the realm of B2B sales, intelligence is key. Knowing your target market, understanding your prospects, and staying updated with relevant information can make or break a deal.

So, grab your seat because in this blog, we’re going to delve into the realm of B2B sales intelligence.We’ll talk about why it matters, what these tools can do, and how to pick the right one. 

1. What is  B2B Sales Intelligence?

2. The Role of Sales Intelligence Tools

3. How to Find the Best Sales Intelligence Tool for Your Business

4. ZoomInfo vs. Ampliz: A Detailed Comparison

5. Conclusion

What is  B2B Sales Intelligence?

B2B sales intelligence is all about gathering crucial insights and data about businesses and the people who make decisions within them. This information helps sales and marketing teams better understand their target audience, including details like company profiles, key contacts, industry trends, and market dynamics. By tapping into B2B sales intelligence, organisations can pinpoint promising leads, tailor their communication to specific audiences, and fine-tune their sales strategies for optimal results. It’s like having a secret weapon that gives you the edge in winning over clients and closing deals.

The Role of Sales Intelligence Tools

Sales intelligence tools play a vital role in simplifying the way businesses collect, analyse, and leverage B2B data. These tools are like supercharged software wizards designed to make the entire process smoother and more efficient. 

Sales intelligence tools gather information from a variety of sources, including company websites, social media platforms, news articles, and public databases. Then fancy algorithms are used  and data analysis techniques to sift through all that data and extract the best.

Now, Think of it as having a personal assistant who scours the internet for valuable leads and updates you in real-time.

With sales intelligence tools like AMPLIZ by their side, businesses can stay ahead of the game, identify promising opportunities, and make informed decisions that drive success. It’s like having a secret weapon that gives you the upper hand in the competitive world of sales.

How to Find the Best Sales Intelligence Tool for Your Business?

Choosing the perfect sales intelligence tool can make all the difference in achieving your business goals. But with so many options out there, how do you know which one is right for you? Here’s a handy guide to help you navigate the maze and find the best fit for your needs:

Data Accuracy and Coverage: First things first, you want a tool that gives you accurate and comprehensive data. Take a close look at the platform’s data sources to ensure they provide reliable information that aligns with your business objectives.

User Interface and Ease of Use: Nobody wants to spend hours fumbling around with clunky software. Look for a tool with an intuitive interface and user-friendly features that make navigation a breeze. Bonus points for handy data visualisation tools that make complex information easy to understand at a glance.

Integration Capabilities: Your sales intelligence tool shouldn’t exist in a vacuum. Make sure it plays nice with your existing CRM system and other essential business applications. Seamless integration means less hassle and more productivity for your team.

Customization and Scalability: Every business is unique, so you need a tool that can adapt to your specific needs. Look for customization options that allow you to tailor the tool to fit your workflow like a glove. And don’t forget about scalability – make sure the tool can grow with your business as it expands.

Customer Support and Training: Even the best tools are useless if you don’t know how to use them effectively. Look for vendors that offer top-notch customer support and training resources to help you get the most out of your investment. Whether it’s online tutorials, live demos, or dedicated support reps, make sure you have the help you need when you need it.

Ampliz Versus ZoomInfo – A Detailed Comparison

Ampliz emerges as a prominent player in the sales intelligence landscape, catering to businesses seeking accurate data, user-friendly features, and transparent pricing. Here’s a closer look at what Ampliz offers

1. Data Quality

At Ampliz, quality is the top priority over quantity when it comes to data. With over 50 million companies and 150 million contacts in the database, Ampliz guarantees 95% accuracy. The information is regularly updated and verified by real people to ensure it’s always fresh and reliable.

But that’s not all. Ampliz provides detailed insights about your prospects, offering over 25 data points to help you better understand them and personalise your outreach. From the technology they use to their company details and purchase intent, we’ve got you covered.

Data Quality - Ampliz

Stay ahead of the game with our news and social media monitoring capabilities. Whether it’s industry changes or competitor updates, Ampliz keeps you informed. And rest assured, we take your privacy seriously. 

Ampliz  comply with all regulations, including GDPR, to safeguard your data.

2. Data Accuracy

Ampliz takes pride in its commitment to data accuracy, ensuring that users can rely on the information provided for their sales and marketing efforts. With a focus on quality over quantity, Ampliz boasts a 95% accuracy guarantee across its extensive database, which includes over 50 million companies and 150 million contacts.

This dedication to accuracy is reinforced by regular updates and a meticulous human verification process, which work together to maintain the freshness and reliability of the data. By prioritizing data accuracy, Ampliz empowers businesses to make informed decisions, identify promising leads, and optimize their sales strategies with confidence.

Data Accuracy  -
Data accuracy - Ampliz

3. User Friendly

Choosing Ampliz is a no-brainer when it comes to user-friendliness. With its intuitive interface and streamlined features, Ampliz makes navigating through data a breeze for users of all levels of expertise. Whether you’re a seasoned sales professional or a novice marketer, Ampliz’s user-friendly design ensures that you can easily access the information you need without any hassle.

Ampliz prioritises simplicity without compromising on functionality. Its clean and organised layout allows users to quickly find what they’re looking for, whether it’s company profiles, contact details, or market insights. The platform’s user-friendly features, such as customizable dashboards and easy-to-use search filters, further enhance the user experience by putting the power of data at your fingertips.

Ampliz  - User Friendly

Moreover, Ampliz offers robust support and training resources to ensure that users can make the most of its features. From comprehensive tutorials to responsive customer support, Ampliz is dedicated to helping users navigate the platform with ease and confidence.

While ZoomInfo offers a wealth of data and features, it falls short in terms of user-friendliness compared to Ampliz. One of the main drawbacks of ZoomInfo is its complex interface, which can be overwhelming for users, especially those who are new to the platform. Navigating through ZoomInfo’s extensive database and features may require a steep learning curve, making it less accessible for users who value simplicity and ease of use.

In today’s fast-paced business environment, time is of the essence. With Ampliz’s user-friendly interface and intuitive design, you can save valuable time and focus on what matters most – growing your business. So why choose Ampliz? Because when it comes to simplicity, Ampliz delivers without compromising on power or reliability.

4. Features

Technographic Data:

Ampliz’s approach to technographic data sets it apart by prioritising quality and breadth. By collaborating with top providers, Ampliz ensures that its database offers reliable insights across various industries. While it may lack some niche categories compared to ZoomInfo, Ampliz’s focus on partnership-driven data guarantees a robust foundation for understanding market trends and customer preferences.

Intent Data:

When it comes to intent data, Ampliz employs a multi-stream approach that potentially offers broader insights compared to ZoomInfo. By leveraging various data sources, including industry leaders like Bombora, Ampliz provides users with a comprehensive understanding of customer behaviour and market dynamics. This diversity in data streams allows businesses to tailor their strategies more effectively and capitalise on emerging opportunities.

Data Enrichment

Ampliz’s commitment to data accuracy is evident in its approach to data enrichment. By prioritising human-verified data, Ampliz ensures higher reliability and accuracy in its insights.

In contrast, ZoomInfo’s reliance on machine-processed data may raise concerns about the precision of its information. With Ampliz, businesses can trust that the data driving their decisions is thoroughly vetted and reliable.

Real-Time Prospecting Tools

Ampliz’s “RevDriver” Chrome extension stands out as a powerful tool for real-time prospect identification. Unlike ZoomInfo’s primarily email-focused “Outreach” extension, Ampliz’s solution offers versatility by enabling users to identify prospects across multiple platforms. This flexibility allows businesses to engage with potential leads more effectively and adapt their outreach strategies to suit different channels and audiences.

Ampliz Prospecting tools review

Additional Features

Ampliz goes above and beyond by offering a range of additional features designed to enhance the user experience and drive business growth. From customizable dashboards to lead scoring and custom reports, Ampliz empowers users to extract actionable insights from their data with ease. Furthermore, its open API for advanced integrations ensures seamless connectivity with other business systems and tools.

In contrast, ZoomInfo’s feature set may be limited to higher-tier plans, making it less accessible for businesses with budget constraints.


In Conclusion, While both Ampliz and ZoomInfo offer robust sales intelligence solutions, Ampliz’s emphasis on partnership-driven data, reliability, and user-friendly features makes it the preferred choice for businesses seeking a comprehensive and accessible platform. With Ampliz, businesses can trust that they have the tools and insights they need to drive success in today’s competitive market landscape.