Stepping into the world of sales & marketing? Can’t figure out the terminologies used by your boss in daily meetings? Don’t fret, because we have got you covered.
In this article, we cover the hot marketing buzzwords in 2020 that every marketer should know. From CRO to KPI to ROI, we have listed down all the key marketing terms in this listicle. So, let’s have a look at those terms and what they actually mean.
Marketing buzzwords you should get familiar with
- Content marketing
- Artificial Intelligence
- Buyer persona
- Conversational marketing
- Growth hacking
- Repurposing content
- Marketing funnel
- Customer Touchpoints
- UGC (User Generated Content)
- Content Syndication
Customer relationship management (CRM) has around 175,000 people googling it each month. With more people adopting a CRM in 2020, it certainly can be considered a buzzword in 2020. A CRM not only automates and centralizes all the information about your customers but also documents it in one place. It provides the luxury to view all the details of a customer starting from all transactions to his/her old & new purchases. It has become a necessary part of every business these days. There are several good CRMs like Zoho, Apptivo, RethinkCRM, AscendixRE, etc.
There’s hardly a brand nowadays without a proper content marketing plan in place. In the realm of marketing, content marketing has occupied a crucial space. Be it textual content or visual content, the amount of traffic it brings to the business is remarkable. According to the content marketing institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.”
Content marketing not only helps in giving good traction to your website but also help a lot in building a brand. And now content marketing is buzzing more than ever.
Each year, you’ll find someone or the other posting a blog about “SEO is dead”. But, that is far from reality. With Google rolling out massive updates to its search algorithm every now and then, the way SEOs optimize is changing drastically. Thus although it’s not a new marketing term, it’s quite safe to add SEO in this list of marketing buzzwords.
An interesting fact to note here is that we’ve seen a steep rise in organizations focusing on SEO in 2020. Brands are slowly realizing the power of organic and the amount of money SEO can save. In fact, check out this report from Google trends which shows the steep rise in searches for SEO over the years.
A podcast is a form of audio content that is generally a dialogue between two or more people or very rarely a monologue. Imagine a video of two people conversing with each other without the visual part. The amount of content creators producing podcasts has grown rapidly over the years. Its popularity has grown so much so that even unconventional brands have started creating audio content. From YouTubers to even small scale content creators, everyone is adopting this new mode of content creation. Thus, “podcast” definitely is one of the marketing buzzwords in 2020.
Podcasts are a series of audio that is available to download or play online. The best part is you can utilize the audio anytime from anywhere. You don’t have to sit and watch at a specific time. It provides the convenience of accessing meaningful information anytime, anywhere. Curios enough? Why don’t you check out Ampliz’s podcast series – The startup show!
Artificial Intelligence (AI)
Artificial intelligence is everywhere. Gone are the days where artificial intelligence was only restricted to applications in engineering. AI plays a significant role in all aspects of marketing. Straight from marketing automation software to analytics tools – AI is omnipresent. As a matter of fact, we at Ampliz, use AI intensively to power our sales intelligence tool.
Artificial Intelligence helps to build models based on historical data to represent future trends. These days all businesses are dependent on AI and machine learning to form their marketing strategy.
CTA is one buzzword that marketers, especially performance marketers are obsessed about. What is a CTA exactly? A CTA is generally a button on a website or an Ad that prompts the viewer/user to take an action.
For example, suppose there’s a blog about a product that you want to buy. Now, imagine fter reading the entire blog, you couldn’t find a single “Buy” button on the page. You will get frustrated right? Thus, it’s crucial to have proper CTAs sprinkled all across your pages or Ads, depending on the case.
Buyer personas are an integral part of sales & marketing in 2020. It is a representation of a business’ ideal customers based on market research, past and existing customers. When a buyer persona is created, there are several factors to be considered like demographics, behavior patterns, motivations, goals, etc. When it comes to sales and marketing, buyer persona plays a vital role. Therefore, it’s key that you get familiarized with this marketing term in 2020.
Clickbait basically refers to any element or entity that coaxes a click out of a viewer. It can be a piece of content or a headline of a video or just the title of an article – the possibilities are endless. In this, the title of the content is designed in an interesting manner, so that readers can’t skip it without clicking on it or reading it. Click baits are a great way of hacking social media growth, collecting user information, brand building, et cetera.
Conversational marketing has to be one of the most popular digital marketing buzzwords in 2020. It basically aims to lend a faux human touch to customer interactions happening on the web with chatbots. Drift has emerged as a pioneer when it comes to conversational marketing in recent times. In a world where we are surrounded by social media and devices, conversational marketing is like that perfect sweet spot to win over your customers.
Freemium is the two-tiered acquisition word with the combination of two words “Free” and “Premium”. This digital marketing term comes into the picture where a product is provided for free but for certain features, and the customer has to pay some amount to unlock the more sophisticated features. A lot of modern-day product startups include this in their go-to-market strategy. Ampliz SalesBuddy also has a pretty sweet freemium model.
By the way, did you check out the freemium features of salesbuddy?
Gamification is actually a core marketing element that almost every B-school has in its curriculum nowadays. It is an amalgamation of data, marketing, and product insights to add features in a product in order to increase user participation, engagement, and loyalty. Gamification should not be necessarily restricted to products. A marketing hack or tactic can be gamified, for example. In 2020, gamification can play a major role in increasing the user activity of your product.
This is the process of trying new ways continuously in order to acquire new users at a scale thereby growing a business. Growth hackers or marketers, as they are called, are people who constantly try new tactics or “hacks” to grow the usage of a product. Growth hackers try different and unusual ways in short sprints to “hack” the growth of a new product. Although it’s been a while that growth hacking is being used by marketers, it definitely makes it to our list of marketing buzzwords in 2020.
“Jacking” literally means to steal or to rob something. Jacking something in the world of marketing means to leverage your brand onto something that is happening around you. There are different buzzwords related to jacking like news-jacking, trend-jacking, etc. News-jacking, for example, refers to creating content around hot news to gain traction for your brand.
Trend-jacking is a terminology that is commonly used by social media content writers to optimize their content or social media posts with trending topics or hashtags.
Key Performance Indicators (KPIs)
Key Performance Indicator is a significant term for every business when it comes to evaluating any sales or marketing effort. It evaluates the performance of a business against its key objectives. When we see it in a broader sense, it refers to the business performance whereas when we see it in a narrower sense, it refers to the performance of an individual or each department. It is definitely one of the marketing buzzwords that you should get familiar with.
Repurposing content refers to the various ways a piece of content(text, video, audio or graphic) can be reused into other forms of content. For example, suppose you have an article on “best marketing tools”. Now, for the sake of it not just lying on your website and also for the sake of creating new content pieces without investing in the entire process – you can repurpose that article into various forms. You can create an infographic out of it. Or maybe a video demonstrating all the tools. So on and so forth.
Repurposing content should be part of every marketing plan and is one of the digital marketing terms everyone should know.
It refers to the process of hitting a user, who has viewed your product in the recent past, with Ads of the same product in order to generate a sale. Retargeting is widely used by performance marketers to grow revenue as well as to better the overall ROAS.
Marketing funnel or sales funnel is a frequently heard term in the sales and marketing sectors. It refers to the journey of a user straight from the first interaction with a brand till the time that user completes a purchase. There are various stages in a sales funnel such as awareness, interest, desire, action, etc. It helps businesses to monitor the leaky bucket and fix it to improve their conversion rate.
Customer Touch Point is not a business jargon. It is more than that. It has a huge impact on the business. This term refers to the interaction between a business and its customers at various levels. A business always looks for an opportunity to tap a customer at every moment it comes in contact with the business somehow or the other. Every customer touchpoint provides you an idea about the next movement of the customer. This is a key marketing buzzword in 2020.
User-generated content (UGC)
User-generated content, also known as user-created content, is any type of content (like video content, image, infographics, audio, etc.) that is created by the users of a business. There are a lot of reasons why a website would want to include the UGC strategy in its SEO plan. The quite obvious reason would be to decrease content creation cost.
Whatever may the reason be, UGC is definitely a buzzword in the world of digital marketing this year.
Conversion rate optimization (CRO)
CRO stands for conversion rate optimization. In the world of digital marketing, CRO refers to the process of increasing “conversions” (might be purchases, web visitors, app users, etc.) by tweaking certain elements in a product. CRO is as much about the product as much as it is about marketing.
CRO, basically, is the answer to “why are users not converting?”
Click-Through Rate (CTR)
CTR stands for Click-Through Rate which is a metric that measures the number of clicks on an Ad or a search result divided by the number of impressions. It is an important factor as far as SEO and PPC are concerned. Although considering CTR as an essential metric to judge an Ad’s or a webpage’s performance is good, it doesn’t always guarantee a good conversion rate.
Return On Investment (ROI)
The expansion of ROI is Return On Investment that refers to financial benefits received from an investment. Of course, it is important for a business to calculate ROI in order to track its financial benefits.
In marketing, ROI often refers to the amount of “value” received for the investment (in terms of cash or kind) that was made. Whereas in sales, ROI explicitly refers to the revenue generated from the amount of money invested in a particular process.
Check out this nifty ROI calculator to have a feel of what ROI in sales actually seems like.
Search Engine Result Page (SERP)
SERP is the acronym for Search Engine Result Page, a marketing term that every SEO knows by heart. SERP(s) is/are the result page(s) that a search engine retrieves when something is searched on it. You might have heard the phrase “optimizing for the SERPs” more often than once.
Content syndication is the process of republishing web-based content on third party websites. Sounds weird, right?
Well, content syndication is one of the most sought after modern-day SEO tactics out there.
Generally, it boosts the organic reach of a content piece. There are two-way benefits; the third party gets free and relevant content and the content creator gets a platform to build his/her brand, backlinks, etc. Almost any form of content on the web can be syndicated – articles, infographics, videos, blog posts, etc. It is definitely a marketing buzzword that you should learn and implement in 2020.
There are several marketing buzzwords that are and will be trending in 2020, but we have mentioned only the most relevant digital marketing and sales terms in this listicle. Since a single blog post can’t cover all the buzzwords, we could only cover a few ones.