Author Archives: Soumyadip Banerjee

How to build a sales team

12 Tips on Building a Successful Sales Team

A good sales team is the backbone of any successful business. However, building a successful sales team just doesn’t mean bringing together the brightest salespersons and making them sell your products or services. It can be a daunting task, especially … Read More

what is smarketing

What is Smarketing & How Should You Use It?

Sales and marketing are the pillars of a business. They feed into each other and keep a business alive. But what happens when they are disjointed? The sales pipeline develops cracks through which leads and customers trickle out. Smarketing is … Read More

best sales influencers in 2020

17 sales influencers to follow in 2020

Everyone needs some inspiration to move ahead in life and achieve positive results. It becomes much more important for people from the ever-challenging and ever-complex profession, sales. Having a mentor or influencer can really help, as it will make learning … Read More

sales psychology

How is psychology used in sales?

Let’s begin by sharing and busting two myths that seem very true. The first is that people buy on logic. That’s not true. People buy on emotion, and then rationalize their decision with logic. The second myth is that understanding … Read More

Impact of bad data on b2b sales

The Effect Of Bad Data On B2B Sales

Data holds the value of gold when it comes to sales and marketing. We live in an age where businesses have become consumer-centric due to which data assumes more importance. If you are someone who is closely associated with sales … Read More

What is B2B Sales

What Is B2B Sales?

Business development or sales can be classified into 2 broad categories: B2B and B2C. Although some business models include D2C (direct to customer) or B2B2C, the aforementioned two are the most common. B2B sales and B2C sales have more differences … Read More

Sales qualification with BANT

All About BANT

BANT describes the sales qualification process for stimulating and acquiring an interest in a product or service to develop a high-quality sales pipeline. Sales qualification is the process of deciding whether the prospect in front of you (the potential customer) is … Read More

Cold call scripts

14 Proven Cold calling Scripts

Let’s admit that cold calling is tough, and its critics even say that it has gone out of fashion and become dead. If you have ever faced a rude rejection, that compelled you to say that it’s true, however, it indeed can … Read More

what is data enrichment

What is Data Enrichment?

In the B2B domain, data enrichment is one of the important elements of data hygiene. Data is considered to be the livelihood of the modern-day businesses and formulating customer service, marketing, and sales strategies is not possible without data. Business … Read More