sales email templates

Yes, you read the title right — I believe that these sales templates will get responses from your clients and prospects.

Writing emails that grab your prospects’ attention and get them excited about replying is a critical skill.

Sendmail survey found that email has caused tension, resentment, and confusion for 64% of working professionals.

The good news?

I’ve created a series of sales templates that will help your sales team save time and send emails that actually convert.

In this guide, you’ll find 10 sales email templates that will move your prospects to the next step – a reply or a sales call.

Access your Free email templates and see what works for you. Enjoy!

1. Cold Email Outreach

Hello [Prospect First Name].

My name is [Your Name] and I’m working with [Your Company] the [Your position]. I got your contact information from [Reference].

I’m reaching out to you today because I did some research on [Prospect Company].

[Talk about pain points and provide them a solution. Show how your product or service can be beneficial for them].

[Prospect Name], let’s schedule a quick 10-minute call. When works best for you?

Not flexible for a call? I’d be more than happy to drop you an email to get your insights on how we can make [Prospect Company] better and see if it would make sense for us to work together.

Looking forward to hearing from you!

Talk Soon,

[Your Signature]

2. Referral Outreach Email

Hello [First Name],

[Reference name] told me today that you two were discussing on how tough it is to get relevant leads in the door. It’s a big challenge that all companies are facing these days.

After checking your website and registration process, I have some thoughts regarding where you may be losing people in the process.

And, I’ve got some ideas you can implement that should have a positive impact on lead conversion rates.

Let’s schedule a 10-minute call to talk some more about this.

Looking forward,

[Your Signature]

3. First Follow-up Email

Hi [Prospect Name],

It was great talking to you 🙂

On Monday, I sent the [Service/Product] proposal you asked for. I had not heard from you since and just checking back on this, and if you had any questions.

I would like to do a quick 5-minute call with you. Would you be available this week?

If so, let me know what date and time work best for you.

Looking forward.

Talk Soon,

[Your Signature)

4. If They Request a Demo

Hi [Prospect Name],

I noticed you requested a demo of [product/service]. We work with companies in your industry, and our goal is to be helpful during your evaluation process.

Demo will help me to understand what you’re hoping [Your Company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Date/Time].

Looking forward to connecting,

[Your Signature]

5. Final Follow up Email

Hi [Prospect Name],

As I have not heard back from you, assuming that either you’re busy or your priorities have changed.

So we are going to close this query by the end of this week. If you are still interested, just revert here with your questions.

Thanks for your help.

[Your Signature]

6. Ask If You’ve Got the Right Person

Hi [Name],

I’m trying to reach the person who’s the head of marketing department at your company.

We’ve helped businesses like yours increase marketing qualified leads by as much as 25%.

Could you help me get in touch with the right person?

Thanks for your time,

[Your Signature]

7. When Prospect Says, “I’m not interested”

Hello [Prospect Name],

Okay, I get it.

Does that mean you’re not interested right now, but in a few months things could change, and I should keep in touch?

If Yes, when should I follow back up with you?

Here’s [Resource] to learn how we can help you.

Remember I’m still here in case you need any help in near future.

Talk Soon,

[Your Signature]

8. Re-engage With Old Prospects

Hi [Prospect Name],

It’s been a while since we were in touch.

[Prospect Company] had trialed with [your product] in the past. I’d love to reconnect with you to better understand why you had moved away from the same.

We have made some market breaking innovations since you had signed up and partnered with some big names like [customer 1] and [customer 2] too.

I would be more than happy to show you new innovations. Let’s have a quick chat sometime this week, [Date and Time].

Looking forward to hearing from you.

Talk Soon,

[Your Signature]

9. User Generated Email

Hello [Name],

We talk a lot about our products and how awesome we think they are. But don’t believe our words!

Read what our customers have to say about the [Your Product]:

[Customer testimonial #1]

[Customer testimonial #2]

And guess what? We want to feature you in our next email. Leave us a review of your favorite product — we’d really appreciate it! [Hyperlink or link to review page]

Talk Soon,

[Your Signature]

10. Apology Email to Unhappy Customer

Sorry about that, [prospect name]!

It looks like something went wrong with [specific problem].

Our team [is working hard to fix it/has worked hard to fix it]!

As a thank you for being such a great (and patient!)

[Client name], I want to give you this free [exclusive promotion].

If you have any questions, please contact me [Your Number]

[Your Signature]

What’s Next?

You just accessed the sales email templates. Hope you found these helpful. We’d love to hear from you.

Must Read Article: 11 Experts Are Sharing Their Proven Sales Advice for Beginners

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