EVERYTHING YOU WANTED TO KNOW ABOUT CONVERTING LEADS TO CUSTOMERS
A Lead Nurturing E-Book By Ampliz
Gone are the days when it used to be a seller’s market. Today’s buyers want to be listened to and understood. The marketplace is no more transactional. You need to build lasting relationships with potential customers before even pitching your product to them. This is E-book is about the significance of lead nurturing for converting leads into customers.
1. So as a marketer, what should you do?
2. What is Lead Nurturing?
3. Why do you need a lead nurturing strategy?
4. Lead Nurturing: Courtship Before Marriage
5. Building a Winning Lead Nurture Strategy
6. Choosing the Right Vendor
“Simply dump this 50% chunk of customers and focus only on the ones who are ready to invest in your company or is there a better way? Marketers, in fact should to initiate a campaign that ensures even the ‘not-so-keen’ customers transform into happy brand advocates.”
Lead Management process defined
Builds credibility and trust
Shortens sales cycle
How to gather concrete data?
Content is always King
Why you must invest in a lead nurturing software?
So as a marketer, what should you do?
What are the nurturing capabilities of vendors you should look for?